Syracuse, NY, March 2014: OnRoute Digital Media, a mobile location aware company and creator of the BreadKrum Trail platform, announced today that they have won the startup spotlight competition at this year’s ad:tech conference in San Francisco.
Among the list of many early stage startup companies, OnRoute competed to win the attention and interest of Big Heart Pet Brands and the marketing team at Meow Mix Cat Food. The team was judged on relevancy in message delivery and disruption with new ways of communicating to consumers. OnRoute showcased their solution of hyper local GPS and ibeacon technology to deliver contextual messages and offers to consumer’s smart phones from a mile away right up to a few inches. “From the Street to the Shelf” was the theme which highlighted the impact the platform has to engage consumers along the Path to Purchase. Shane Bogardus presented for the team at OnRoute and connected the value proposition of increasing brand affinity while reducing mitigation with the judging panel.
OnRoute’s BreadKrum Trail software platform is available via an SDK (software development kit) or through a white label native application to all interested brands or publishers of mobile content. Allowing any iOS or Android application integrated with the technology to deliver highly targeted contextual location based advertisements or messages.
“We are appreciative of the recognition and very excited that our solution was confirmed as way for brands to engage and deliver the call to action that has real value to their customers which in turn drives revenue growth for the brand,” says Shane Bogardus, Co-founder of OnRoute.
About OnRoute Digital Media, LLC:
OnRoute Digital is a privately owned Ad tech company located at the Center for Advanced Sciences and Engineering on the Syracuse University Campus. OnRoute is focused on delivering real-time context and location awareness in apps for brands, retailers, and venues. Through the use of its platform BreadKrum, our clients are able to create and measure mobile messages and advertisements that drive engagement and enhance the overall consumer experience.
About Big Heart Pet Brands:
Big Heart Pet Brands is the largest standalone producer, distributor and marketer of premium quality, branded pet food and pet snacks for the U.S. retail market. The company’s brands include Meow Mix®, Kibbles ‘n Bits®, Milk-Bone®, 9Lives®, Natural Balance®, Pup-Peroni®, Gravy Train®, Nature’s Recipe®, Canine Carry Outs®, Milo’s Kitchen® and other brand names. Big Heart Pet Brands’ portfolio enjoys strong U.S. market share, and is #1 in the dog snacks category, #2 in Dry/Wet Cat and #3 in Dry Dog. Big Heart Pet Brands doesn’t believe in just owning pets. It believes in loving them. The company is committed to the well-being of pets and the people who love them. With a focus on nourishing the bodies and spirits of cats and dogs, Big Heart Pet Brands makes quality products that meet pets’ needs and exceed pet parents’ expectations. Its portfolio of brands, with a foundation in food and treats, caters to every pet life stage and every family’s budget through the availability and accessibility of its products. For more information, visit the Big Heart Pet Brands website at www.bigheartpet.com
About ad:tech:
ad:tech is a digital marketing and technology conference and exposition with 9 shows in 7 countries. ad:tech’s roster of speakers, sessions and exhibitors make it the favorite resource and destination for digital marketers around the globe. It provides advertising, media, marketing and technology professionals with the tools and techniques needed to succeed in a constantly changing and increasingly digital world. Each show gathers thousands of marketers together to meet face-to-face to do business in a vibrant and exciting marketplace that supports the exchange of ideas, experiences, new practices, emerging models and expert insights. http://ad-tech.com
Media Contact
Company Name: OnRoute Digital Media, LLC
Contact Person: Shane Bogardus
Email: Send Email
Phone: 315-256-8305
Address:2-211 CST 111 College Place
City: Syracuse
State: New York
Country: United States
Website: http://www.onroutedigital.com
Source: www.abnewswire.com