Showing the Way to Sales Success! (Morning)
Event on 2013-08-22 08:00:00
If generating more sales matters to you, don't miss this superb sales seminar!
Showing the Way to Sales Success!
A Sales, Marketing & Business Development Workshop for people who want to
Boost their Bottom Line by Driving up Sales Results.
You're in the right place for details about our Morning Workshop on
Thursday 22nd August,
Starting at 8am and ending at 11am
Hilton Portsmouth, Eastern Road, Farlington, Portsmouth. PO6 1UN.
By attending this invitation-only event you'll benefit from being part of a small group of senior executives, who, just like yourself, are motivated to generate additional business; and you'll all benefit from having a highly experienced Sales Coach facilitate what will be an interesting, thought-provoking, engaging and action-orientated session that is completely focused on helping you to generate the level of sales that you need.
"Andy's presentation was spot on, informative and very interesting – I've been hoping to
meet someone like Andy to help move my company forward."
Bob Hall, Managing Director, Anytronics Ltd
Places are limited so click on Register above, or read on for further details
Why should you make sure you attend one of these sales workshops?
These events are all about boosting your bottom line by driving up sales results – it’s as simple as that. We all understand the vital part that generating new customers/clients/accounts/business plays in creating a successful company but just because it’s vital doesn’t mean it’s easy!
In our extensive experience most companies have enormous scope to improve their sales performance and these workshops are designed to give you easy-to-implement ideas that will make great sense regardless of the size, type or age of your organisation.
We’ll be looking at all twelve of the key elements for sales success, talking them through in such a straightforward manner and following such a logical order that you will be able to think clearly about how you might want to strategically overhaul your approach to sales.
In particular, you'll be able to come away from your workshop with :-
• a tremendous sense of clarity, with a renewed sense of direction and confidence
• a list of actions that you will want to implement, because they make so much sense
• the option to access an on-going support programme, if you want it
• some new, local contacts, one or two of which might turn out to be very useful
"Absolutely fantastic time, learnt a lot about what I can do for the sales of my business to grow."
Sean Watts, Managing Director, All About Signs Ltd
You can click on Register above to secure your place or read on for further details
We aren’t suggesting for a moment that we have any kind of magic wand, or secret potion or get-rich-quick formula, but we do have a no-nonsense interactive workshop that will give you the opportunity to spend some quality time concentrating on something that’s incredibly important – how you’re going to create financial security for your company and yourself by developing a more systematic and a more successful approach to sales marketing & business development.
Furthermore, you’ll be doing this in the best possible environment; working with a small group of like-minded individuals who have similar aspirations and responsibilities as yourself; being guided and facilitated by a Sales Coach with at least 20 years hands-on sales, marketing & business development experience.
What's the basis for improving Sales Results?
Most individuals can substantially improve the sales results they are getting by:-
• Thinking through the twelve success factors that drive sales performance
• Assessing where they are in relation to each of those twelve success factors
• Putting in place a step-by-step action plan to make what should be happening a reality
• Creating a greater sense of accountability, control and direction
We know our expert facilitation will be of enormous value because it will encourage you to give some serious thought to the most significant sales challenges you face and what might be the best possible solutions for them.
What will the workshop focus on?
In broad terms we’ll be focusing on two main themes:-
Firstly, we’ll get you thinking about Sufficiency, which is all about the number of sales leads you generate. We’ll work together to identify what can be done to generate more leads in your particular situation and how you can go about actually doing it.
Secondly, we’ll guide you on what we call Proficiency, which is all about your ability to convert leads into sales. We’ll discuss the many ways you can improve your conversion rates and help you evaluate the most appropriate ideas in your particular circumstances.
So:
MORE SALES LEADS X A BETTER CONVERSION RATE = A GREAT BIG BOOST TO YOUR BOTTOM LINE!
If that’s what you want then this is definitely the workshop for you!
Yes, we know there’s much more to it than that.
We know that margins matter.
We know that transaction frequency is a factor.
And we know that sector-specific market analysis can provide some useful insight too.
In fact, there are dozens of other issues that are worth looking into, at the right time.
But just driving up the number of sales leads and improving your conversion rate is an obvious place to start when looking for relatively easy and straightforward improvements that will have the greatest impact, and that’s why they'll be given centre-stage attention at your workshop.
"Very insightful. Andy was friendly and knowledgeable and able to condense
what is a large topic into bite-sized, workable chunks. Extremely useful
and inspiring to create change!"
Sandra Whitehurst, Sales & Marketing Executive, CEGA Group
You can click on Register above to secure your place or read on for further details
It’s worth pointing out, by the way, that we can help with any aspect of any sales, marketing & business development challenge and we’d be delighted to talk to you about anything you want to talk to us about, but to begin with let’s work on the fundamentals with you – the quantity of sales leads you get and your ability to convert them into valuable results.
Your workshop is all about starting the on-going process of developing a more systematic approach to sales, marketing & business development. Our overall objective for the session is completely realistic – to start to build some solid foundations and to help set your general direction of travel moving forward.
We’d like to think our workshop is therefore an absolute must for people who are responsible for sales results and suspect there is room for improvement in what is going on in their company.
And even if things are already being done superbly well, why not think about what can be done to improve them even further?
Maybe there’s a sixth gear there somewhere?
Maybe even a seventh?
What's the catch?
As explained, these highly valuable workshops are free-to-attend for those who receive an Exclusive Personal Invitation, and we’ll be paying for the use of the venue and providing breakfast, lunch or tea as appropriate, so you’re probably wondering “what’s the catch?”
Well, there isn’t a catch at all, but here’s the commercial reality of the situation:
As a business, we specialise in providing an incredibly broad range of sales-boosting services and we know that some of the people we meet at our workshops will want to delegate to us some of the tasks that are necessary to drive up their sales results.
For example, you might want us to:-
• provide a well-considered second opinion on your overall sales strategy
• build a database of prospects who meet your target-market criteria, whatever that might be
• organise a telemarketing campaign to generate valuable sales meetings
• apply some sales process engineering to enhance your sales efficiency
• embark on a testimonial-gathering project to leverage the goodwill in your client base
• carry out market research to better-match your services to the future needs of your marketplace
…or do any one of a number of things that we are very good at doing; and if you do happen to want that sort of support we’d be happy to explain how we work, what our services would normally cost and the special discounts you would qualify for as an attendee at one of these introductory workshops.
But that’s only if you want us to, and your attendance at the seminar places you under absolutely no obligation whatsoever – it will just give you some additional options that you don’t have right now.
Why is the event so low-risk to attend?
Because the event is free-to-attend we have created for you a very low risk opportunity for you that might prove to be extremely beneficial in the short, medium and the long term, especially if the disciplines of sales, marketing & business development aren’t really a strong-point of yours.
All we ask is that because the events are run as small, interactive workshops and therefore places are limited, we would politely request that places are only booked by individuals who are genuinely interested in improving their bottom line by driving up sales results – please do join us if the subject matter truly interests you – we’d be delighted to welcome you to one of our friendly events and we'll be doing all we can to help you make great use of your time with us.
"Very informative, and touched on many issues the company is going through.
Excellent presentation."
Bill Bullen, Director, Chichester Haulage Services Ltd
Click on Register now to book your place while you can – places are limited and will go quickly!
Why is the workshop so relevant to you now?
Given the generally difficult economic conditions, many companies are very keen to find inexpensive ways to improve their bottom line. It has been proven many times over that unlocking the latent potential in your sales activity is one of the most positive and cost-effective ways to boost your bottom line, and that is exactly what our "Showing the Way to Sales Success!" seminars are all about.
Imagine the difference this could make in helping your firm to become more successful – it is so often the case that the main business challenge within most companies isn’t about coming up with a good product / service / proposition / offering; it’s about developing a systematic way to take your proposition to market, and that is vital if you want to drive profitable revenue growth in a sustainable manner.
"Good ideas regarding planning and sales processes."
John Pressdee, External Consultant, Chichester Haulage Services Ltd
So, we really must urge you to do all you can to not miss out – book a place while you can!
Who will benefit most from attending?
These workshops are put on for individuals who have a direct interest in increasing sales results. As such they will therefore be of particular value to:-
• Owners of established businesses
• Sales Directors and Sales Managers
• Sales Consultants and Sales Advisers
• Entrepreneurs and Exit Strategists
• Franchisors and Franchisees
• Partners, Senior Partners and Managing Partners in law firms
• Partners, Senior Partners and Managing Partners in accountancy firms
• Management Accountants, Heads of Finance, Finance Directors and Financial Controllers
• Business Coaches, Business Consultants, Business Angels
• Those who have recently started a business and those who are planning to start one soon
• Those looking to sell a business who want to show there is an effective sales strategy is in place
• Those looking to buy a business and want to swiftly boost the bottom line
• Turnaround Consultants who want to remedy structural flaws in their latest project's sales strategy
…but anybody who has a genuine interest in driving up sales is most welcome, especially those who, for some reason, need to ratchet-up sales results fast.
If bottom-line performance matters to you, then attending this event must matter too!
"Very constructive, and provides a structured way of progressing our
development proposals, turning ideas into actionable plans."
Bob Taylor, Commercial Manager, CEGA Group
Be sure to click on Register above to use our easy-booking process, you’ll be glad you did!
Who will be facilitating your workshop?
Your session will be run by one of our Sales Coaches, each of whom has 20+ years of hands-on sales, marketing & business development experience, and perhaps even more importantly have learned all about our approach to developing a systematic sales, marketing and business development solution to the perennial challenge of supercharging sales results.
The session will be facilitated in a highly engaging and participative manner. These events are run as “active workshops for a few” rather than “passive seminars for many” so come prepared to spend three hours with us working your way through a highly structured and totally focused sales development programme.
Because the course content is generic it really doesn’t matter what your line of business is. The sales fundamentals have universal application, and in many ways having the opportunity to get away from the detail and minutiae of your own circumstances is actually a significant bonus.
That’s because being able to step back from the situation will help you to avoid the problem of “being too close to see” and in that regard you will find our constructively-challenging objectivity to be a huge advantage as well.
"Very good, Andy has opened up many avenues of thought."
Anthony Hunter, Business Development Manager, Thermofloor Southern
Youu can click on Register above to secure your place or read on for further details
What sort of things will get covered?
We’ll be taking a look at a long list of important issues, including:-
• How to align Life Planning, Business Planning, Exit Planning & Sales Planning, so you are able to operate without conflict and tension between different aspects of your business and personal life
• How to correctly determine which of your propositions to focus your sales & marketing efforts on, so you get the best possible return on your investment by focusing on the fresh, new, growing opportunities in your marketplace
• Networking: How to do it effectively whilst being aware of the commercial risks, so you understand the pros and the cons, thereby avoiding the mistake of building a business that is over-reliant on your personal input – this is particularly important for those with an eye on their exit strategy!
• Technology – why you must use it everywhere you can, so you can leverage your greatest and scarcest resource – your time!
• How to correctly define your market, in quantitative and qualitative terms, as this will help you see the untapped potential that you are missing out on, and bring the true potential of your sales vision into focus
• Understanding and knowing how to apply the commercial wisdom of “do, develop then delegate!” as this will set you free to create growth in turnover, build healthier margins and spend more of your time doing valuable strategic stuff rather than getting caught up in low-value operational tasks
• Understanding the significance of “propensity to buy” which is all about building (or having built for you) a Marketing Machine that finds prospects who actually need and want to buy what you actually need and want to sell. This alone may lead to a breakthrough in your thinking – and propel you towards a strategy of selling to the right prospects who will buy easily, quickly and at full price
• How to find the “Missing Audience” which is all about building huge databases of all the people you should be attempting to get into dialogue with
• About the five most useful business models you should enthusiastically embrace and adopt without delay, so you can immediately harness the power of some of the world’s most powerful business thinkers and achievers
• All about soft selling, up-selling, cross-selling and strategic selling, so you will know how to generate better margins by efficiently selling to existing clients through building long-term trust-based relationships with them, and positioning yourself as a partner rather than just a supplier. This way you’ll be able to motivate your clients to buy more than their normal requirements from you and also to consider you for their future requirements as well
• The 6 biggest sales strategy errors – what they are, how they occur and how to avoid them; you don’t have to learn from your own mistakes all the time!
• How to capitalise on the notion that “accountability cures”. This is all about the need to “measure what matters and manage what you measure" and then empowering your team to deliver through an operating framework of "Management-by-Objectives"
• How to turn the course into a launch pad for a programme of on-going support and development, if you want to, so you have the option to continue to build on the momentum the workshop will generate for you and your company
So what are you waiting for? The quicker you click on Register the quicker you'll secure your place!
We believe that our systematic approach to sales, marketing and business development has the potential to transform the way you approach the running of your company’s new-business activities. Our seminars are full of sensible sales insights and the delivery at the event will be as engaging as it is thought-provoking.
What are the Top Ten reasons for ensuring you're included?
1. Sales is the life-blood of any business and research from right around the world consistently shows that driving profitable revenue growth through generating more profitable sales is the #1 business objective for most firms
2. The workshop is designed especially and exclusively for those responsible for generating sales – if getting better sales results is something you are responsible for then it’s definitely for you!
3. We’ll remind you what the sales fundamentals are all about, and then coach you on developing a more systematic approach to sales, marketing & business development, that works with the sales fundamentals
You can save your place now by clicking on Register, near the top of this page!
4. We’ll show you how to create a “Marketing Machine” that generates warm sales leads which are then taken through an effective sales process that helps you to convert as many of them as possible into new business
5. You’ll be able to self-assess your organisations strengths, weaknesses, opportunities and threats, as far as sales are concerned and put in place some actions that can make a huge difference to the overall sales results that you are achieving
6. The format is highly interactive and engaging, with the emphasis on the practical rather than the theoretical. There will be lots of opportunities to deal with the issues that matter most to you. The style of delivery works very well – it’s a facilitated discussion rather than a lecture, so you’ll have a pleasant learning experience without the frustration of “being spoken at by a pseudo guru”
Are you ready to Register yet? – just click on Register, near the top of the page!
7. The session will enhance your firm’s sales skills, strategy and systems. Even if you’re completely confident that everything that should be happening in your company already is happening, we’re sure you’ll take away several easy-to-implement ideas
8. Some pre and post event activity is required, which will help you to derive maximum lasting value from the session. The workshop is more like coaching than training in that we are looking for you to incorporate what we cover at the workshop into an action plan that you can and will want to implement
9. If you're in any way anxious about sales this workshop will be a superb stress-buster because you will learn how to plan properly, how to work more systematically and how to delegate more. The delegation point has far-reaching consequences. If you get that bit right you’ll be able to free up head-space, so you’ll have more opportunities to harness your own creativity and therefore think of ideas that may positively impact all areas of your business and personal life
Places fill quickly, so seize your's while you can! – just click on Register, near the top of the page !
10. Your entire business outlook will be improved because once you know how to systematically drive up profitable revenue you will enjoy a much greater sense of control, confidence and clarity. This alone can be refreshing, re-invigorating and perhaps even rejuvenating!
We’re sure you will find our workshop to be interesting and enjoyable but perhaps most importantly it really can help you to generate more sales – if that matters to you be sure to make the commitment and get yourself along to one of the sessions.
Well, if you’ve read all the way down to here you must be very interested indeed, so make the right move and click on Register to book your place, before a competitor does!
If you have any queries please connect with us through nina@extraclients.com
or call on 0207 55 88 160
Remember! The bottom line is always the bottom line!
at Hilton Hotel
Eastern Road
Portsmouth, United Kingdom