Google AdWords Training in Melbourne | ADVANCED
Event on 2014-01-22 09:00:00
AdWords – Advanced (9am-4:30pm)
The AdWords Advanced training course will advance your knowledge and fast track your AdWords results. Through a full day of hands-on practical learning, you will learn advanced optimisation and time saving techniques.Requirements
All ADMi AdWords courses contain hands on lessons and real time examples. You are required to bring a laptop and login details for any AdWords accounts you would like to work on in class.
AdWords Advanced classes require a prior, basic to intermediate level, knowledge of the AdWords interface and terminology.Who should attend?
The Advanced course is advantageous for hands on business owners & marketing professionals with a working knowledge of Google AdWords. The course is suitable for those who are currently running or who have previously managed AdWords campaigns. On completion of the course, students will be well equipped to face a variety of advanced AdWords tools & reports and be able to take action based on their findings. Students will setup and learn to manage both Google Display Network & Re-marketing campaigns.Learning OutcomesSession 11) Advanced optimisation & time saving techniques
Advanced interface and reporting segmentation
Automating campaign management & automation best practices
Managing campaigns through filtration
Efficient management of large campaigns
Adwords shared library
Bid layering
2) A practical look at post enhanced campaigns
Location layering
Bid modifying strategies
Scheduling strategies
Enhanced sitelinks
Session 21) Google Display Network Advertising
Display campaign setup & best practice
Display ad builder tips and tricks
Display in a post-enhanced world
Display optimisation and management
2) Remarketing through the Google Display Network
Practical remarketing setup & tips
Custom combination audience lists
Remarketing best practices
Remarketing optimisation
Creative remarketing strategies
The Australian Digital Marketing Institute
Australian Digital Marketing Institute (ADMi) exists to fill the need for high quality, current education on digital services and technologies. The company was founded by a team of digital marketing experts with 30+ collective years of digital marketing experience. Their objective was to provide a market leading service across a diverse range of technologies to ensure Australian businesses and industry professionals have current knowledge and expertise to compete in the local and global market.
Purchase Policy
In the event you cannot make the session we allow a single transfer for a) to another course at equal or lower value or b) upgrade to a higher level in which case the fee difference is payable. There are no refunds for change of mind.
at Melbourne – CAL
3 Prince Patrick Street
Richmond, Australia
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