Holmdel, NJ (PRWEB) July 10, 2013
Barbara Ling is confident that Maker Faire’s recent innovative use of Google Hangouts points to the future trends of successful social viral marketing campaigns online. Google Hangouts is Google’s free video and chat application that automatically creates and uploads videos to Youtube.com, the third most popular site online (according to Alexa).
Add to the fact that other popular social sites like GooglePlus, Pinterest and Facebook encourage the proactive sharing of videos, and it becomes clear that Google Hangouts offer virtually any business online the opportunity to level the playing field and launch a successful viral campaign.
Public Google Hangouts have the powerful advantage that they can be attended by anyone on Youtube while the event is taking place, giving those unable to attend in person a detailed “insider’s view.” Google Events also enables entities like Maker Faire to invite participants and share the experience online in real time like https://plus.google.com/events/c4ofgr2dgpjpql4t2njondc05ig .
Ling, a 17+ year marketing innovator and author of The Ultimate Google Hangouts Marketing Roadmap, teaches business clients how to harness the power of social marketing online and tap into the freely available powerful resources GooglePlus, Facebook, Pinterest and other social media sites offers.
“Video engages the viewer,” Ling says. “It can be real-time. It sparks the imagination. Participating virtually in online events opens exciting new vistas for viral social sharing campaigns.”
Google Hangouts’ automatic video upload feature gives business entities new shareable content without them having to create the videos themselves. Once the video is uploaded to YouTube, businesses can easily share that content on their other social media profiles, building trust and authority online. That means other potential new customers are exposed to the viral marketing campaign, increasing the number of views it can receive.
“People closely follow brands online,” Ling says. Since Google Hangouts is so closely tied to YouTube and GooglePlus, the more Hangouts a business offers, the more opportunities potential customers have to interact with the brand. That in turn increases the quantity of social signals a business generates online. Because Google’s current ranking algorithm relies heavily on social signals, this increases a business’ Search Engine rankings as well ( http://www.inc.com/aaron-aders/build-trust-and-authority-in-google-search.html ).
Google has acknowledged that Hangouts are one of the foundations on which it is building its social empire. In late May, Googles senior vice president of engineering, Vic Gundotra, told ABC News it will be using Google Hangouts to integrate more social functionality into another popular application, Google Glass. Hangouts is the answer. Our focus is on face-to-face to face communications. The Hangout app we just showed is going to be available for Glass.
In addition, Google Hangouts allow for increased audience participation across the Internet. Google Think reported that Dove’s 3 minute video, “Dove Real Beauty Sketches” was the most watched video ever, racking up over 163 million views globally. It encouraged audience participation through YouTube brand channels, YouTube video responses, Google+ Hangouts, and a Google+ page, and reached 275,000 followers on GooglePlus.
Google Hangouts give smart businesses an increased authoritative advantage in dominating their industry within the Google Search Engine. Google owns both YouTube and GooglePlus and favors increased social signals, something that Google Hangouts offers in abundance.
Barbara Ling is a full-time 17+ year marketing innovator and author who has successfully predicted several marketing trends online and taught clients how to take advantage of them before the rest of their colleagues. A dynamic energetic speaker with an appreciation for coffee, she also oversees the Authority Facebook-based community “Perking Up Profits” at http://facebook.com/groups/PerkingUpProfits where colleagues share their experiences of growing their authority online.