Marketing Specialist - Digital&Brand for Software - High Growth! Marketing Specialist - Digital&Brand for Software - High Growth! - Skills Required - digital marketing, Brand Marketing, Software Marketing, BUSINESS PROCESS MANAGEMENT
If you are a Marketing Specialist with 2+ years of experience marketing for a software company or product, please read on!
We are the leading Microsoft based Intelligent Business Process Management (iBPMS) Vendor.
A global vendor and rapidly growing, we are how looking to significantly increase our marketing capabilities.
This role will report to the Marketing Manager and lead the company marketing activities for North America.
The main current goal of this new position is to increase the number and quality of leads to support the company growth.
Top Reasons to Work with Us
- FANTASTIC company culture!
- Work with Fortune 100 clients
- Work for a globally recognized firm
- Highly competitive compensation
- We are GROWING at an incredibly rapid pace
- Approachable upper management
- Work with a pleasant, relaxed team
- Join an already successful global leader!
What You Will Be Doing
Creating interest and demand for our product through PR, email marketing, social media, events, newsletters and other activities.
In addition, you will be responsible for lead vendor relations, branding activities, campaigns and other programs.
You must be a self-starter, hands-on, field marketing focused, expert on demand generation, who has ideally a good knowledge of the Business Process Management (BPM) market and is able to interface with both internal and external clients.
- Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies.
- Create and drive global go-to-market plans that increase revenue and improve market position in key market segments.
- Develop product positioning, messaging and branding.
- Lead the companys team in events.
- Accurate project management in areas such as advertising, branding, trade shows, seminars, sales support, analysis and market research, social media, and web content
- Execute multi-channel marketing campaigns, product launches and other marketing initiatives by working closely with the business units
- Track competitor growth in regions, product lines, market segments and channels.
- Identify relevant trade shows and/or industry events, develop necessary collateral/materials and attend as appropriate
- Spokesperson for key events, press, industry analysts and other market influencers.
What You Need for this Position
You need to have a proven track record of success with digital marketing, brand marketing and overall marketing experience, ideally in the BPM space.
- 2+ years software marketing experience (in the BPM field would be advantageous)
- Field Marketing experience
- Profound understanding of value-marketing, customer segmentation, and market analysis.
- Demonstrated ability to build relationships, communicate and influence at all levels across internal and external stakeholders
- Ability to effectively work under tight deadlines and manage projects independently.
- Strong leadership and excellent cross-group collaboration skills
- Ability to clearly formulate issues and recommendations to solve highly unstructured marketing challenges
- Passion for great creative and innovative media
- Strong communication skills and solid understanding of Marketing disciplines, brand, digital content, media, advertising and PR.
So, if you are a creative, innovative Marketing Specialist with 2+ years' experience marketing within the software space and want to join a fast-paced, rapidly growing, highly supportive international company, please apply today!
Applicants must be authorized to work in the U.S.
* CyberCoders, Inc is proud to be an Equal Opportunity Employer*
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
* Your Right to Work* – In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
*Marketing Specialist - Digital&Brand for Software - High Growth!*
*NJ-Jersey City*
*JP5-1245452*