ListHub Kicks Off WiseAdvertise Syndication Education Program
MORGANTOWN, W. Virginia – ListHub, the leading distributor of U.S. property listings to U.S. publisher websites and provider of real estate performance metrics, announces the launch of a free listing syndication education program, WiseAdvertise. The Greater Las Vegas Association of REALTORS (GLVAR) is the first multiple listing service (MLS) to participate in the program. Nearly a dozen other MLSs plan to roll out the program in the coming months.
WiseAdvertise provides MLSs and their members with a strong foundation to make informed decisions about listing syndication. The program provides MLSs with the format and structure to have a productive conversation with members about syndication, and to raise member awareness about the sources of inaccurate information online, the broker’s rights and choices in syndication, and the importance of performance metrics in online advertising.
“We believe that the WiseAdvertise solution respects our brokers’ strong interest in remaining in charge of decisions that affect their listing data while it provides them with the information and knowledge to make wise decisions, which are in the best interest of and consistent with their specific business model for advertising their listings and capturing Internet leads,” said Heidi Kasama, president of GLVAR.
In the initial phase of the WiseAdvertise program, GLVAR surveyed its members to learn about their current listing syndication awareness and attitudes. With nearly 50 percent survey participation, the association and board of directors will make WiseAdvertise a requirement for all 1,400 of its new and current broker members.
WiseAdvertise is free to ListHub’s MLS partners and members. It can be tailored for each MLS. Each program begins with a member survey to gather baseline information about the MLS community’s knowledge and sentiments about syndication. Members are offered the course in a variety of formats, including a self-paced e-learning platform or webinar. Live instructor training also can be arranged. Course topics include online listing accuracy, lead routing and syndication choices, listing data protections, listing duplication and trumping rules, and measuring online marketing. Participants receive a certificate of completion. A follow-up survey measures the effectiveness of the program and helps determine next steps.
“ListHub’s WiseAdvertise will provide critical knowledge to our brokers to enable them to best control and protect their listing data,” said David Brownell, GLVAR board member and chair of its Presidential Advisory Group on syndication. “We believe this sorely needed education will go a long way toward alleviating many of the problems in the current syndication world that concern our brokers and members such as inaccurate listing data, lack of or low standards for timely updates to data, unauthorized re-syndication, and the host of other issues that have resulted, in part, from broker-level decisions made without this important education and training.”
GLVAR has worked with ListHub for six years, and the majority of GLVAR’s members use the ListHub platform to manage their listings marketing online.
“We are honored to extend our longstanding relationship with the Greater Las Vegas Association of REALTORS® as the first MLS to share WiseAdvertise with its members,” said Celeste Starchild, ListHub’s vice president and general manager. “We have worked closely with the MLS community in building this program, and are greatly encouraged by MLS leadership and member response. WiseAdvertise helps MLSs provide greater service and support to their membership, and helps assure that brokers have the best and most accurate information about their listing advertising options, protections and analytics to optimize their business and best serve their clients.”
Additional MLSs that plan to introduce WiseAdvertise education and training are:
Central Mississippi MLS, Inc.
Coastal Carolina Association of REALTORS
Information and Real Estate Services, LLC (IRES MLS)
Middlesex County Multiple Listing System, Inc.
MLSListings, Inc.
Northeast Florida Multiple Listing Service, Inc.
Southwestern Illinois Regional MLS, Inc.
Triangle MLS, Inc.
UtahRealEstate.com (Wasatch Front Regional MLS)
Western New York Real Estate Information Services
ListHub provides a platform to MLSs and real estate brokers to effectively manage every aspect of advertising listings online, including tools for making informed advertising choices, flexible options for routing consumer traffic and leads, and reporting for accurately measuring the results of their online marketing. Listing information is kept up-to-date to provide today’s homebuyers with the most accurate information available from MLSs. ListHub is the leading platform nationwide for listing management, serving more than 50,000 brokerage firms, and synchronizing listing information from more than 450 data sources with more than 125 publisher websites.
About the GLVAR
GLVAR was founded in 1947 and provides its more than 11,000 local members with education, training and political representation. The local representative of the National Association of REALTORS®, GLVAR is the largest professional organization in Southern Nevada. Each GLVAR member receives the highest level of professional training and must abide by a strict code of ethics. For more information, visit www.HomeLasVegas.com or www.lasvegasrealtor.com.
About Move, Inc.
Move, Inc. (NASDAQ:MOVE), a leading provider of online real estate services, operates realtor.com®, which connects people to the essential, accurate information needed to identify their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website for the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smart telephones. Realtor.com® is where home happens. Move’s network of websites provides consumers a wealth of innovative tools and accurate information including Doorsteps®, HomeInsightSM, SocialBiosSM, Moving.com™, SeniorHousingNetSM, homefairSM and Relocation.com. Move supports real estate agents and brokerages by providing many services to grow their businesses, including ListHub™, the nation’s leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreetSM; as well as many free services. Move is based in the heart of the Silicon Valley — San Jose, CA.
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