VVM’s Shree Damodar College of Commerce and Economics was host to a thirty-hour certificate course on ‘Digital Marketing’, from May 25 to May 30, conducted by MakeIntern.Com in association with IIM Calcutta (Carpe Diem). After the event the college was identified as zonal centre for conducting the certificate course.The training session was inaugurated by vice principal Sanjay Sawant Dessai and coordinated by assistant professor BCA Sumit Kumar. Participants included students and faculty members. PhD research scholar at IIM Calcutta Pramthesh Pal trained participants in areas such as search engine optimisation, pay per click marketing, web analytics, social media marketing, etc. He emphasised the importance and power of digital marketing in today’s world and advised participants on how to use the tools judiciously. As part of their course work, participants developed and presented business ideas and were given hands on training on tool usage available for the purpose.
Student participants Savia Da Costa, Alkesh Desai and Swaraj Pati of Shree Damodar College of Commerce and Economics received merit certificates and have been selected to participate in the Carpe Diem 2015-16 event of IIM Calcutta at Kolkata in January/February 2016.