TUNE, a leading enterprise platform for mobile marketing, has released “TUNE Partner Center,” billed as the first-ever solution that fully connects ad partners to marketers.
“Serving as the go-to hub to manage and optimize campaign performance between marketers and ad partners, TUNE Partner Center provides ad partners with the tools they need to quickly gauge campaign performance, troubleshoot technical issues, and more efficiently communicate results with marketers,” according to a company announcement.
In short, while marketers still have control of their data, TUNE Partner Center wants to help ad partners access greater visibility about campaign results.
Marketers need to be able to collect accurate data, from view through tracking, to post-install data, to cost metrics so they can accurately calculate the lifetime value (LTV) of their users.
“In an effort to eliminate the frustration and lack of visibility plaguing the industry, TUNE Partner Center provides more transparency between ad partners and TUNE Marketing Console marketers,” notes VirtualStrategy. “The solution allows ad partners and marketers to more easily work together by referencing the same data.”
Cameron Stewart, General Manager of TUNE, thinks both the technology behind this offering and the benefit to advertisers are top notch.
“We’re very excited to launch TUNE Partner Center to connect the mobile advertising ecosystem by enabling ad partners to work more seamlessly with marketers,” said Stewart. “I truly believe this product is some of the best technical work TUNE has developed and is the foundation for the future of marketing technology. We recognized a need early on for ad partners to have direct access to their marketers’ campaigns. TUNE Partner Center helps integrated partners reduce troubleshooting, save time, and decrease friction associated with their TUNE Marketing Console marketers’ campaigns.”