PadSquad, a leading mobile software company, and RebelMouse, the first publishing platform built and optimized for social media distribution, now have a partnership.
The companies have announced a joint venture focused on mobile content distribution and premium mobile monetization for publishers.
“Content publishers are existing in an ever more mobile-first and socially distributed marketplace,” reads a news release issued Wednesday. “Once publishers are able to find the right audiences for their content, chances are those consumers are using a mobile device, and then the challenge becomes how to monetize those experiences on smaller screens.”
As a result, RebelMouse and PadSquad have teamed up to help influential content brands with a winning one-two punch: best of breed content management and distribution solution with premium and polite mobile advertising.
“As the first Distributed Content Management System (DCMS), RebelMouse allows digital publishers to focus on creating content in multiple formats (articles, posts, videos, GIFs, etc), all of which are optimized to render beautifully and perform well across all devices, distribution platforms, and social networks,” according to the release. “The integration of PadSquad’s unique SuperDIV mobile ad technology into the RebelMouse DCMS allows publishers to rotate unique mobile ad formats that are natively designed for maximum user engagement.”
Working closely together, RebelMouse’s and PadSquad’s engineering teams devised a dynamic ad placement that is integrated inline at natural breakpoints in the mobile content.
“Social can no longer be an afterthought for savvy publishers, and today social content worth sharing is most often viewed on mobile devices,” explained Tony Christensen, Director of Monetization Strategy at RebelMouse. “We empower our clients with analytics and tools for growth, believing strongly that advertising on their pages should add value to the editorial experience. Having PadSquad’s hand-crafted mobile formats integrated into our DCMS is an effective combination for publishers, advertisers, and, most importantly, consumers.”