It’s no secret that OpenX has long been a leader in design of programmatic advertising marketplaces that drive superior monetization for publishers.
Now the company has announced that it is a certified Accelerated Mobile Pages (AMP) Project partner.
The upshot?
“Publisher partners who use OpenX Bidder, OpenX Ad Exchange, OpenX SSP and/or OpenX Ad Server are able to offer consumers a faster, unencumbered mobile web experience, an additional benefit to ongoing increased yield driven by OpenX technology,” according to the OpenX crew.
“With AMP, OpenX publishers receive the near instantaneous speed for mobile web page performance that consumers desire along with the sustained revenue lifts specific to the monetization technology at the core of all our products and capabilities,” says Miki Rapoport, director of product at OpenX.
To learn more about OpenX, check them out here.