Say hello to IAC Publishing.
IAC, a leading media and Internet company comprised of some of the world’s most recognized brands and products, has announced the creation of IAC Publishing.
IAC Publishing is a new digital media operating entity that will bring together a collection of the web’s most trusted brands to create a single digital publisher with a reach of more than 100 million monthly US users.
Leading the new group, which includes established web brands such as About.com, Dictionary.com, Investopedia and The Daily Beast, is IAC Publishing CEO Doug Leeds. Leeds was at the helm of IAC-owned Ask.com, as well as IAC’s acquisition of many of the group’s current businesses.
“Our publishers are a diverse and trusted mix of informative content and premium news, with each focused squarely on the distinct needs of its audience,” said Leeds, now the CEO of IAC Publishing. “Federating these businesses into a single operating group means our world-class brands can remain agile and independent while benefiting from group-wide investments in data infrastructure, technology and emerging ad products.”
“The new combination promises to unlock value across all IAC Publishing brands,” explains IAC in yesterday’s announcement. “For example, About.com, the web’s largest source of expert content on the web, has built a team of content scientists with PhD’s in areas such as computational linguistics, neuroscience, and even astrophysics to understand how content across more than a thousand topics is consumed, shared and acted upon. The results of such analysis were applied to grow site engagement by more than 15 percent over the last year.”
The strategy could put IAC in “an unparalleled position to deliver the solutions demanded by today’s online advertisers.”