Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
App Annie Retrospective Gives Lowdown on Mobile Apps Past and Future
How big was the app market in 2016? Very big, according to App Annie. The company’s new annual report — the largest on the global app market — reveals that the total time spent in apps worldwide increased by more than 150 billion hours year over year, reaching nearly 900 billion hours last year.
New from YuMe: An Immersive Vertical Video Format Built for Mobile
What do you have when you combine mobile and an immersive format and a vertical video format? Success, most likely.
Jun Group Study Reveals Consumers Prefer Opt-In for Mobile Ads
Here’s some new evidence that mobile is changing everything in the advertising ecosphere: people will opt-in for it more often.
Best Marketing Channel Combo? Pairing of Digital and TV, According to IAB
The recent Interactive Advertising Bureau (IAB) report entitled “IAB Cross-Media Ad Effectiveness Study” reaffirms what some marketers may already know: “mobile and desktop advertising executed simultaneously with traditional offline media consistently drive greater lift across brand impact metrics than traditional offline media alone.”
Mobile Moxie: AppsFlyer Raises $56 Million to Invest in Measurement
Though AppsFlyer is considered the leading mobile attribution and marketing data analytics company, execs there believe there’s a lot more work to be done.