If you’re searching for a new marketing partner to rescue your brand, take heed of the latest announcement from Google.
Google confirmed on Wednesday the launch of the DoubleClick Certified Marketing Partner program as a way to unite advertisers with an expansive worldwide stronghold of certified digital marketing experts.
All for the purpose of assisting advertisers with brand building and improved sales, the new program is being touted as a benchmark for quality.
The DoubleClick Certified Marketing Partner badge, for example will publicly ensure that a company remains accountable, as they must be approved for the program (which means that they adhere to and live up to Google’s standards).
“Certified Marketing Partners provide a range of technology and service offerings,” says Chip Hall, Managing Director of Media Platforms at Google. “Whether you’re looking for creative or media management services, data or technology integrations, help with measurement and attribution, or access to the DoubleClick Digital Marketing platform, our partners can help you succeed.”
Partners who’ve already “earned the badge” are now logged within the DoubleClick Certified Marketing Partner Search, “so you can find the right partner for your business,” Hall notes.
For now, that list includes approximately four-dozen names — but it’s expected to grow quickly.
To begin your search, check out the platform here.