Tiger Woods has officially committed to using Bridgestone balls, it was announced on Thursday.
Woods, who made his long-awaited return at the Hero World Challenge earlier this month, used the B330-S during his first competitive rounds in over 14 months in the Bahamas.
A multi-year deal has been struck between the American and Bridgestone but no further details have emerged.
The 40-year-old is the first former Nike Golf athlete to strike a new endorsement deal since the company’s shock announcement it was to stop selling clubs and balls just four months ago.
“Finding the right golf ball is extremely important. It’s an essential part of my equipment, and the Bridgestone B330S ball is hands-down the best for my game,” Woods said.
“Controlling launch and trajectory is critical, and with this ball I feel I have total control to hit all shots accurately.
“Bridgestone wants to make golf easier for everyone, knowing that every golfer’s game and swing is unique, it works to match each individual with the best ball for his or her game.”
After extensive golf ball testing, I chose the best one for me. I am proud to join @BridgestoneGolf and play the #B330-S! – TW pic.twitter.com/JoIeoY2SX1
— Tiger Woods (@TigerWoods) December 15, 2016
Tiger’s announcement is also good news for the UK market following Benross Golf’s exclusive distribution agreement with Bridgestone Golf for the UK and Ireland which was agreed in late November.
Jon Everitt, CEO of Benross Golf, said: “We are so pleased to be bringing Bridgestone back to the UK, it represents a massive coup for Benross as a company.
“It has taken some time to secure the deal, and we are delighted. The ball has a great following already and with Tiger Woods using the ball this weekend gives the brand a significant raise in profile.”
Read more
Equipment: TaylorMade M2 v Nike Vapor Fly driver test
December 15, 2016
Golf Equipment
WATCH: Nike Golf adverts over the years
August 4, 2016
News & Tour
Equipment: Why are so many Nike tour players switching to TaylorMade woods?
November 18, 2016
Golf Equipment
The post Tiger Woods signs multi-year deal to play Bridgestone golf balls appeared first on National Club Golfer.