Ref
UKLHW2771
Region
UK - Heathrow
Location
London - Heathrow - Waterside
Category
We are looking for an authority on web usability to make sure that everything about BA.com is designed with the customer in mind
Job Description
Closing Date: 17th March 2013
Location – Waterside, Heathrow, London, UK
Full Time, Competitive total benefit package
‘To Fly.To Serve.’ was painted on the tailfins of British Airways earliest aircraft, and it’s a promise that means as much today as it did then. Of course, the world in which we operate has changed a lot down the years, and now many of our customers’ journeys begin with a click. Join us as one of or User Experience Designers and you’ll ensure that they get off to the best possible start.
An authority on web usability you’ll make sure that everything about ba.com is designed with the customer in mind. You’ll have the opportunity to influence an iconic British brand in a dynamic, creative and challenging environment. Working within a small team liaising with developers, designers and other stakeholders (internal and external) this role is at the forefront of driving continuous improvement to British Airway’s website, ba.com, which has 7 million visits per month.
Reporting to the Manager, ba.com user experience and design within the Customer Department, you’ll get involved in looking at all aspects of the solution, ensuring quality and conformance to relevant standards and that the customer is at the heart of all that you do by delivering a truly satisfying user experience.
About the role
General expertise in all aspects of usability/website user experience
Ensure good user experience is achieved by applying best practice to all relevant development projects/small updates
Set up and manage processes for ensuring adequate oversight of ba.com changes
Define and enforce appropriate online standards
Support and direct others reviewing new developments
Act as information architect (UIA) as appropriate, producing site taxonomies, wireframes and page flows with the support and guidance of the lead UIA
Act as creative designer as appropriate, adding design to wireframes, elements of design, changes to existing designs etc with the support and guidance of the lead creative designer
Represent the UX manager as UX lead for Agile development projects
Participate in two-way coaching with colleagues to share the broader aspects of user experience
Awareness and understanding of business and customer goals to drive continuous improvement of ba.com
Excellent understanding of customer types and use of personas
Drive requirements for and provide ideas for new,/better/cheaper methods of obtaining customer insights
Integrate different methods of customer insights to enhance understanding of customer needs
About you
The successful candidate will be able to demonstrate the following skills and capabilities:
Excellent communication skills (oral and written)
Understanding of how different elements contribute to the total user experience (information architecture, creative design principles, copy, branding)
Ability to speedily and accurately assess website structure, application flow, or page design
A customer champion – demonstrate genuine empathy with the end user with ability to commission and translate research findings into improvements to the end user experience of ba.com
Represent British Airways at external agencies/suppliers meetings
Self-starter: active thought leadership on design, tools and processes
Sound understanding of online business principles
Team player with ability to coach and share skills
Effective planning and prioritising
Ability to link tactical updates to ba.com strategy
Flexible, ‘can-do’ approach – make it happen
Knowledge of e-commerce environment plus static information pages
Able to use prototype and design software
Work effectively within waterfall and agile development teams
Ability to quickly understand a design challenge, and quickly propose an approach
Participates in external UX communities, staying up to speed with new approaches and tools
Numerate: able to data mine and interpret relevant metrics
Application Process
All applicants are required to submit their CV and answer the following questions. Please prepare your answers in advance, maximum 250 words each.
Outline the skills and capabilities that you will bring to this role (max 250 words)
Give an example of when you input to a web design project. Include how you ensured that it met the user’s needs during and after development (max 400 words)
Additional Website Text
This role is based at British Airways HQ Waterside. Surrounded by 260 acres of parkland it includes many facilities, including a gym, bank, staff shop, Waitrose and hairdresser.
Travel to meetings in London and occasionally other locations in the UK and potentially overseas is required.
Apply now