Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of
our industry.
Arthur Guinness, Alexander Walker and all those many talented people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit.
We have hundreds of beer, wine and spirits brands – global, local, crafted, authentic, culturally relevant, luxury brands. Products created centuries ago, nurtured and grown with passion and care alongside incredible new products created today, developed by people with the talent and drive to invent the future.
Marketing Analytics Manager
Reports To: Consumer Data, Media and Digital Manager
Level: L5A
Purpose of Role:
To lead the systems, disciplines and process improvements required to transform performance management and data/insights provision to the business in order to make our investment choices more effective and efficient.
Complexity:
Working across all data sources (qualitative, quantitative, M&E and external market data) to synthesise and package information for meaningful interpretation and ease of access.
Work across multiple brand teams and cross functionally with limited global functional expertise beyond Market Logic.
Supporting in the integration of a multi-discipline and diverse team to act as a unified hub that leads the thinking and analytics which are required in transforming our function for the future.
Leadership Responsibilities:
Working across diverse internal teams and external service providers to form a powerful center of excellence that services the data and insight needs of the business.
To provide 'expert' advice into brand and customer marketing teams and coach in the utilisation of data and supporting tools/systems.
To help lead a transformation in performance management disciplines and routine in ways of working.
To support in leading GLT strategic choices around portfolio participation and external market context to create winning strategies.
Key Decisions: Market Logic, research and data cost choices for alignment.
Top 3-5 Accountabilities:
Integrate insights from trackers, syndicated research, M&E, ad hoc research projects, media/digital tracking, internal data and analysis from various teams/functions to deliver holistic learnings that helps teams and leaders set priorities and make informed decisions based on relevant data, analytical rigour and real insight.
Work across innovation, customer marketing, business strategy, commercial finance, brand marketing, consumer planning and media to map the data inputs available and required for the future.
Lead the implementation of ‘Market Logic’ a fledgling Diageo tool to build a searchable database of all our research and core data trackers (think internal Google).
Embed tracker tools, disciplines and usage capability within the marketing and customer marketing function to enable teams to access, analyse and interpret data efficiently and effectively.
Work with consumer planning colleagues to embed insights and analytics capability across the marketing and customer marketing functions.
Champion M&E supported by commercial finance and include outputs in Market Logic
Qualifications and Experience Required:
Minimum 8 years’ experience in consumer planning, marketing analytics, research fields.
Demonstrated experience in consultancy or integrated marketing service function delivery.
Post graduate degree, MBA or equivalent in relevant field.
Demented ability in working cross functionally to deliver performance outcomes.
Digitally enabled and savvy ... comfortable within a new marketing age.
Proven experience in data synthesis and analysis to deliver insightful and accessible strategies to business leaders.
Experience in provision of integrated systems for data and insight delivery to teams.
Graduate Retail Sales Executive
AutoReqId: 51260BR
Function: Sales
Reports To: Territory Manager
Context and Purpose of Role
We are looking to fill the role of Retail Sales Executive to join an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity.
The Retail Sales Executive role is our entry level route into the sales function.
The role is expected to support Guinness Nigeria’s business objectives through the effective management of designated retail sales territory with special focus on high value outlets as well as implementation of all sales activities/programs in assigned outlets.
The role requires the ability to build strong commercial relationships with our customers.
Managing and developing your own accounts is a core part of the role and you will be responsible for activations, preselling and order taking.
Top Accountabilities:
Responsible for the account management and activation in assigned outlets
Listing of innovations and priority brands, and ability to pre-sell total portfolio (Beer and Spirits) in the right quantity
Ensure achievement of basic sales drivers (price compliance, distribution, quality, visibility) within assigned territory/outlets
Ensure sell-out of distributors/market share growth are achieved via monitoring the Retail Redistribution Scheme, and excellent execution of promotions. Ensure promotional activity is in the right outlets and well managed
Keep and update a database of outlets within the territory
Ensure effective customer/ business development to counter competitive activities in these outlets
Qualifications and Experience Required
Graduate with minimum of 1 year commercial expertise gained across sales/customer marketing/sales management
Good understanding of Sales Driver execution at the point of purchase; Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion
Good communication skills in - written and verbal
Candidate must have good IT skills and knowledge of Microsoft office packages.
High degree of integrity
Strong analytical skills
Good inter personal skills
Geographically mobile
Experienced driver with valid license
Barriers to Success in Role:
Unwillingness to flex schedule to align with business hours of retailers and distributors
Low level of drive or personal leadership.
Graduate Sales Executive
AutoReqId: 51262BR
Function: Sales
Reports To: Territory Manager
Context and Purpose of Role
We are looking to fill the role of Sales Executive to join an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity.
The Sales Executive role is our entry level route into the sales function.
The role is expected to support Guinness Nigeria’s business objectives through the effective management of designated sales territory with a special focus on open market outlets as well as implementation of all sales activities/programs in assigned outlets.
The role requires the ability to build strong commercial relationships with our customers. Managing and developing your own accounts is a core part of the role and you will be responsible for activations, preselling and order taking.
Top Accountabilities:
Responsible for the account management and activation in assigned outlets
Listing of innovations and ability to pre-sell Beer and Spirits
Ensure achievement of Basic sales drivers (price compliance, distribution, quality, visibility) within assigned territory/outlets
Ensure sell-out of distributors/market share growth are achieved via monitoring the Retail Redistribution Scheme, and excellent execution of promotions. Ensure promotional activity is in the right outlets and well managed
Keep and update a database of outlets within the territory
Ensure effective customer/ business development to counter competitive activities in these outlets
Qualifications and Experience Required
Minimum of OND, with 1 year commercial expertise gained across sales/customer marketing/sales management.
Good communication skills in - written and verbal
Candidate must have good IT skills and knowledge of Microsoft office packages.
High degree of integrity
Good inter personal skills
Geographically mobile
Experienced driver with valid license
Barriers to Success in Role:
Unwillingness to flex schedule to align with business hours of retailers and distributors
Low level of drive or personal leadership.
Assistant Brand Manager, Lager
Context/Scope
Guinness Nigeria plc is a strategically important market for Diageo and for the Global Lager Portfolio being one of the most competitive globally.
The emergence of new Competition both nationally and regionally in the Lager Category in Nigeria has led to a significant shift in commercial emphasis.
This role is important to establishing Nigeria as the #1 Beer Market globally.
This role focuses on the step-change in investment and management of the Lager Category in Africa and beyond.
Role Metrics
Financial: Support the Lager team in the Management and accountability for implementation of A&P spend across portfolio, efficiencies and evaluation across all activities. .
Complexity: Work across all Nigeria to drive growth and profitability and to deliver market share
Leadership Responsibilities: The role holder will work with the other members of the Lager Team to deliver the Big Ideas/Growth Drivers initiatives for the entire Lager portfolio (Harp, Dubic, Satzenbrau among others)
Purpose of Role
Continually identify and quantify new growth opportunities which drive equity and brand growth for the Lager Portfolio at both National and Regional level based on real consumer insights.
Translate strategy into action by defining and implementing the Lager Strategy to achieve or exceed targeted NSV, Market Share and Volume objectives for Guinness Nigeria plc while managing A&P investment to plan.
Work closely with the Marketing Manager, Lager Team, and other Consumer Connections & Customer Marketing teams to grow the Guinness Nigeria Lager Portfolio aggressively through a relentless drive to deliver breakthrough opportunities.
Top 3- 5 Accountabilities
Play a supporting role in the following activities:
Support the development of GAME Plans for Lagers in Nigeria and the execution of all lager brands initiatives.
Brand and Commercial execution including evaluation of big ideas/Growth Drivers initiatives for the brands.
Significant contact with advertising agencies in the development of brand communications
Significant contact with cross-functional teams e.g. Sales, trade marketing, procurement and suppliers of marketing services in the delivery of brand initiatives
Management of 3rd Party Goods and Suppliers with procurement.
Maintain business critical controls and compliance documentation and adhering to smart brand approvals in accordance with the Diageo policy.
Qualifications and Experience Required (Max 5 - 8 key requirements)
Bachelor's Degree/Higher National Diploma (Minimum Second Class Lower or Lower Credit)
Minimum of 2 years’ experience in a blue chip FMCG company
Project management certification will be an advantage
Strong interpersonal skills to build good working relationships across all functions and markets
Convincing Personality, good planner, self –starter and committed to results
Good communication and presentation skills
Commercial acumen,confident,enthusiastic and persuasive
Area Managers, Retail
Context and Purpose of Role
We are looking to fill the role of Area Manager, Retail to join an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity.
The role is responsible for overseeing the sales out (depletion) in a particular geographical area.
The role holder ensures consistent profitable growth in sales revenues through positive planning, deployment, training and management of frontline field sales team.
The Area Manager, Retail will be responsible for developing strategies, objectives and action plans to achieve short and long term sales targets.
Top Accountabilities:
Drive achievement of profitable volume/market share target for beer and spirit for the Area via delivery of Outlet Execution standards for the Area. Ensure RRS scheme within the area is fully deployed and standards maintained as per the RRS guidelines.
Coach and train team members 14 times a month in line with monthly activities checklist. Identifies training needs of TMs and WMs, while supporting TMs in the capability development of RSEs/SE’s and works with Capability team to build team’s capability and ensure a talent pipeline
Ensures brilliant execution of customer marketing/marketing promotional activity by ensuring the right outlets are selected, agencies are adhering to our standards, constant review of what is working and on time in full delivery of reporting.
Fully understands the use of SFA, trains team on its usage and ensures all parameters are adhered to.
Qualifications and Experience Required
A graduate with minimum 3 - 5 years’ broad experience in Sales gained across sales/consumer/customer marketing. A strong track record in Sales, preferably in more than one area. Particularly critical is previous experience of Field Sales or other customer facing roles.
A good understanding of all Diageo Way of Selling Capabilities and tools and how these interact together to deliver brilliant execution in Field Sales.
Strong capability and able to coach others in Outlet Execution standards, building relationships as well as structured call, persuasive selling and brand passion. This role requires a strong understanding of how to champion responsible drinking at the outlet level.
Previous experience of coaching/leading others and getting results through teams as well as good commercial understanding, strong numerical skills, a high level of computer literacy are important.
Previous experience of working with other parts of Sales and/or other functions is particularly valuable.
Strong strategic planning skills
High analytical
Good communication skills –written and verbal
Good IT skills
Good negotiation skills
Experienced driver with valid license
Barriers to Success in Role:
Lack of determination to achieving and driving high standards
Not willing to work late nights
Not willing to coach team members in the field
Inability to work with minimal supervision
Trade Activation Manager - East
Location: Aba, Nigeria
Level: 5B
Reports To: Customer Marketing Director
Context/Scope
A key contributor to the success of the GNPLC strategic plan is an effective Customer Marketing team demonstrating industry leadership- translating trade strategy and brand Game Plans into a world class Commercial plan - winning the visibility war at the point of purchase and meeting both trade and consumer needs.
Complexities:
Based on the new RTC channel reclassification and expansion, a total of 12 channels have been identified within our coverage universe - each with clearly defined standards that need to be activated in line with our defined activation standards.
The heightened competitive and dynamic beer landscape in Nigeria with multiple brands, formats, sku’s and price points adds an additional level of complexity to this role in driving executional brilliance and standards across all channels and locations.
Our ever expanding product portfolio further stretches the scope of this role as it is responsible for activating our entire GN portfolio across all priority channels with significant cross functional stakeholder management required (CPR, Sales Operations, Commercial finance, Brand teams, Activation teams, Sales teams)
Purpose of Role
To play a key role in enabling GN PLC to accelerate its commercial agenda, delivering significant financial benefit by ensuring that the commercial calendar is activated, monitored and reported OTIF and in line with the agreed activation standards.
Top 3- 5 Accountabilities
Joined Up Business Planning:
Supports in the development of the JUBP by brand, channel, division and customer.
Supports the quarterly activity planning cycle effectiveness
Supports in ensuring that the CM activity execution/activation calendar, is optimized in line with field sales capacity and capability
Activity Planning & Commercial calendar:
Supports the development of the commercial channel and customer activation plans (including investment)
Maintains & orchestrates the trade activation/execution calendar.
Leads the Project management of the in-field execution/activation of the commercial activity calendar.
Use expertise in the outlet universe to drive brilliant execution.
Budget Management:
Accountable for trade activation budget and ensures that all spend are in line with plan and agreed guidelines
Sales & Category Growth Drivers:
Leads the in-field execution/activation, monitoring & reporting of the relevant Sales & category/portfolio growth drivers.
Also supports the broader sales team to execute brilliantly against them at maximum scale
Sales Cycle Briefings:
Owns the sales cycle briefing sessions and coordinates the execution
Qualifications and Experience Required (Max 5 - 8 key requirements)
A strong track record in Sales at a management level, with experience in at least two areas of Sales including ideally Field Sales. A track record in roles that require analytical thinking, data trend analysis and diagnosis
Previous experience of:
Managing others/leading managers and getting results through cross functional teams is valuable.
Strategic planning, linking strategy into implementation through customer plans is important.
This role requires strong project management skills, commercial and financial capability/acumen, a high level of computer literacy and previous experience of working with other parts of Sales and other functions particularly marketing and Finance is critical. Must also have a good track record in previous roles.
5yrs commercial experience in field sales & customer marketing
Undergraduate degree level or equivalent (PG business oriented professional certification and or academic qualification is desirable but not mandatory)
Method of Application
Interested in this position, apply online on BrassRing
Marketing Analytics Manager
Retail Sales Executives
Sales Executives
Assistant Brand Manager, Lager
Area Manager, Retail
Trade Activation Manager - East