Branding and publicity:
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Revision as of 19:54, May 5, 2013
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''Equestria Girls'' was announced in ''Kidscreen'' magazine's February/March 2013 issue, which was both distributed at the 2013 American International Toy Fair and released online. An article which covers Hasbro's 2013 plans mentions that "A new companion series called ''Equestria Girls'' is set to air this spring, sending the pony heroes on a mission to a new world where they take on human form", and an [[:File:My Little Pony Twilight Sparkle.jpg|image]] included by the article is captioned "As ''My Little Pony: Friendship is Magic'' reaches the 65-ep mark, the series is set to spawn spin-off ''Equestria Girls'', in which the ponies take on human form".
{{cite web|url=http://kidscreen.com/content/pdf/51589.pdf|title=Hasbro hits its stride|author=Brendan Christie|work=Kidscreen February/March 2013 issue|pp=34|date=2013-02-22|accessdate=2013-03-09}}
Between the issue's Toy Fair distribution and online release, the editor of ''Kidscreen'' stated that ''Equestria Girls'' is a completely separate show that will have no bearing on ''My Little Pony Friendship is Magic''.
{{cite web|url=http://www.derpyhoovesnews.com/equestria-girls-premise-confirmed-rumored-concept-art/|title=Equestria Girls Premise Confirmed, Rumored Concept Art|author=Doc|work=DerpyHoovesNews.com|date=2013-02-12|accessdate=2013-04-14}}
''Equestria Girls'' was announced in ''Kidscreen'' magazine's February/March 2013 issue, which was both distributed at the 2013 American International Toy Fair and released online. An article which covers Hasbro's 2013 plans mentions that "A new companion series called ''Equestria Girls'' is set to air this spring, sending the pony heroes on a mission to a new world where they take on human form", and an [[:File:My Little Pony Twilight Sparkle.jpg|image]] included by the article is captioned "As ''My Little Pony: Friendship is Magic'' reaches the 65-ep mark, the series is set to spawn spin-off ''Equestria Girls'', in which the ponies take on human form".
{{cite web|url=http://kidscreen.com/content/pdf/51589.pdf|title=Hasbro hits its stride|author=Brendan Christie|work=Kidscreen February/March 2013 issue|pp=34|date=2013-02-22|accessdate=2013-03-09}}
Between the issue's Toy Fair distribution and online release, the editor of ''Kidscreen'' stated that ''Equestria Girls'' is a completely separate show that will have no bearing on ''My Little Pony Friendship is Magic''.
{{cite web|url=http://www.derpyhoovesnews.com/equestria-girls-premise-confirmed-rumored-concept-art/|title=Equestria Girls Premise Confirmed, Rumored Concept Art|author=Doc|work=DerpyHoovesNews.com|date=2013-02-12|accessdate=2013-04-14}}
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At the beginning of March 2013, The New York Times News Service/Syndicate listed an image of the six main characters each as a pony and as a human, all under a ''My Little Pony Equestria Girls'' logo,
{{cite web|url=https://www.nytsyn.com/images/photos/930265.html|title=HASBRO TRANSFORMERS 1|work=New York Times Syndicate|date=2013-03-02|accessdate=2013-03-08}}
and [[Wikipedia:The New York Times|''The New York Times'']] itself published an article both online and in print, mentioning that Hasbro "plans to introduce a new extension this fall called Equestria Girls" to celebrate the ''My Little Pony'' brand's thirtieth anniversary and including the image without the logo.
{{cite web|url=http://www.nytimes.com/2013/03/02/business/hasbro-expands-transformers-brand-into-new-media.html?pagewanted=all|title=Classic Toys Redesigned to Traverse Generations|work=NYTimes.com|date=2013-03-01|accessdate=2013-03-02}}
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At the beginning of March 2013, The New York Times News Service/Syndicate listed an image of the six main characters each as a [[pony]] and as a human, all under a ''My Little Pony Equestria Girls'' logo,
{{cite web|url=https://www.nytsyn.com/images/photos/930265.html|title=HASBRO TRANSFORMERS 1|work=New York Times Syndicate|date=2013-03-02|accessdate=2013-03-08}}
and [[Wikipedia:The New York Times|''The New York Times'']] itself published an article both online and in print, mentioning that Hasbro "plans to introduce a new extension this fall called Equestria Girls" to celebrate the ''My Little Pony'' brand's thirtieth anniversary and including the image without the logo.
{{cite web|url=http://www.nytimes.com/2013/03/02/business/hasbro-expands-transformers-brand-into-new-media.html?pagewanted=all|title=Classic Toys Redesigned to Traverse Generations|work=NYTimes.com|date=2013-03-01|accessdate=2013-03-02}}
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''My Little Pony Equestria Girls'' is scheduled to play at various Digiplex theaters on June 15, 16, 22, 23, 29, and 30 and July 6, 7, 13, and 14, 2013,
{{cite web|url=http://www.digiplexdest.com/events.asp|title=Digiplex Destinations|accessdate=2013-04-21}}
and at various [[Wikipedia:Clearview Cinemas|Clearview Cinemas]] locations on June 16, 2013.
{{cite web|url=http://clearviewcinemas.com/moviedetails.asp?movie_id=161350|title=Clearview Cinemas|accessdate=2013-05-01}}
The following synopsis for the movie is given on [[wikipedia:Cineplex Entertainment|Cineplex Entertainment]]'s website: "When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet... high school. With the help of her new friends who reminds her of Ponyville's Applejack, Rarity, Rainbow Dash, Pinkie Pie, and Fluttershy, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds."
{{cite web|url=http://cineplex.com/Movies/MovieDetails/My-Little-Pony-Equestria-Girls.aspx|title=Cineplex Entertainment - Cineplex.com|accessdate=2013-05-01}}
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''My Little Pony Equestria Girls'' is scheduled to play at various Digiplex theaters on June 15, 16, 22, 23, 29, and 30 and July 6, 7, 13, and 14, 2013,
{{cite web|url=http://www.digiplexdest.com/events.asp|title=Digiplex Destinations|accessdate=2013-04-21}}
and at various [[Wikipedia:Clearview Cinemas|Clearview Cinemas]] locations on June 16, 2013.
{{cite web|url=http://clearviewcinemas.com/moviedetails.asp?movie_id=161350|title=Clearview Cinemas|accessdate=2013-05-01}}
The following synopsis for the movie is given on [[wikipedia:Cineplex Entertainment|Cineplex Entertainment]]'s website: "When a crown is stolen from the [[Crystal Empire]], Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet... high school. With the help of her new friends who reminds her of [[Ponyville]]'s [[Applejack]] [[Rarity]], [[Rainbow Dash]], [[Pinkie Pie]], and [[Fluttershy]], she embarks upon a quest to find the crown and change the destiny of these two parallel worlds."
{{cite web|url=http://cineplex.com/Movies/MovieDetails/My-Little-Pony-Equestria-Girls.aspx|title=Cineplex Entertainment - Cineplex.com|accessdate=2013-05-01}}
Five "MLP EQUESTRIA" merchandise releases have been listed at [[Wikipedia:Müller (German trade company)|Müller]] in Germany.
{{cite web|url=http://www.bronies.de/showthread.php?tid=11003|title=MLP Equestria Girls Spielzeug|work=Bronies.de|date=2013-03-24|accessdate=2013-04-14|language=German}}
Five "MLP EQUESTRIA" merchandise releases have been listed at [[Wikipedia:Müller (German trade company)|Müller]] in Germany.
{{cite web|url=http://www.bronies.de/showthread.php?tid=11003|title=MLP Equestria Girls Spielzeug|work=Bronies.de|date=2013-03-24|accessdate=2013-04-14|language=German}}