Three homebuilders, Cedarglen Homes, Mattamy Homes and Morrison Homes, have been recognized as J.D. Power Builder of Excellence Distinctions in the Calgary Single-Family NEW Home Market, for providing outstanding service and high customer satisfaction, according to the J.D. Power and Associates 2012 Alberta Single-Family New Home Builder Customer Satisfaction StudySM.
The study measures new-home buyer satisfaction throughout the new-home purchase and early-ownership experiences among builders in Alberta, and is conducted in association with the Professional Home Builders Institute of Alberta. Customer satisfaction is measured across eight factors: builder’s service/warranty staff; builder’s sales process/staff; home readiness; construction site/team; workmanship/materials; price/value; physical design elements; and design centre/décor centre. To achieve this distinction, a homebuilder must perform within the top 20 per cent of customer satisfaction scores, which are based on benchmarks established in J.D. Power and Associates’ customer satisfaction research.
"Top performing Calgary builders typically deliver homes both on schedule and without any outstanding construction issues," said Dale Haines, senior director of the real estate and construction practice at J.D. Power and Associates. Haines added that many builders drive higher customer satisfaction by taking the extra step to demonstrate to their customers the signs of quality construction that buyers might not notice otherwise.
According to Haines, many builders will request their buyers attend a 'pre-drywall orientation' or a 'frame walk'. This is the builder's opportunity to confirm with the buyer the construction options and materials selections they've made. However, it is also a home buyer's best opportunity to understand the construction quality of their home. "The Professional Home Builders Institute is proud to be able to offer customer satisfaction surveying to all Alberta new-home builders,” says Angela Tripathy, Chief Corporate
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually