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A few roofing contractors in New Jersey can help you to improve other interior and exterior parts of your home or business as well. They can install ventilation systems and attic fans, install flat roofs, and are available for emergency repairs. Some can even help you with your siding problems.A landing page is a special purpose page that is created for one reason - to persuade the website visitor to convert into a client by making a sale or pleting a form. It is the most effective tool for Pay Per Click (PPC) advertising campaigns. This landing page quick reference guide ensures that your landing pages have maximum conversion rates. This article is divided into 4 sections and is intended to be an all-inclusive tip sheet. Most importantly, consider that you have eight seconds or less to convince your visitor to act. If you haven't convinced the visitor in this time then your mark will move on and will be lost Vic Beasley Authentic Jersey , since the Internet has created the most fussy customer in the history of sales. PAGE STRUCTURE - Your logo should be at the top-left of the page. Visitors expect it there so exhibit your logo where it counts the most. - If the browser came from a search engine or a pay-per-click advertisement then place the search keywords in bold at the top of the page. This reinforces to the visitor that they are on the right website. - Make the Golden Triangle your priority. It is the most weighty and detailed part of the page. The Golden Triangle is the area of the page that starts at the top left of the page to the top-right of the page then moves down diagonally to the bottom left of the page just above the fold. The fold is the area of a web site page that the visitor sees without scrolling vertically. You should never force a visitor to scroll horizontally to see your value proposition. This means that your landing pages ought to ideally be able to be seen pletely on a 1024 x 768 screen size. Place your pany's M in the middle of the Golden Triangle. - Contrast your Calls to Action with respect to the rest of the page - use different colors, use round vs. rectangular shapes, straight vs. slanted, warm color vs. cold color, large font vs. small font. Verify that you can spot the Call to Action from 6 feet away. - Place testimonials Steve Bartkowski Jersey , guarantees and assurances in the far-right column. - Place the logos from apt credible associations on the side of the page to show credibility - BBB Online Reliability, certified by..., Alexa rank (if your Alexa ranking is good), powerseller, 24 hour support Deion Sanders Jersey , live support, credit cards supported, open 24 hours a day, Truste, Hacker Safe Brett Favre Jersey , Verisign, Chamber of Commerce, as seen in Entrepreneur Magazine, etc. - Don't place external links on a landing page except for the following - links to your privacy policy, contact us and home pages. Links to your contact us and privacy policy pages will increase your Adwords quality score. - Having said the above Kroy Biermann Jersey , always place your privacy policies or a link to the privacy policies page on the landing page. This instills confidence. - Think of the Amazon. website. Note their Call to Action is the eye attraction at the top-right of all pages - add to cart, one click ordering, etc. Consider a similar tactic. CONTENT AND WRITING STYLE - Results of many tests have shown that the most effective tool on a landing page is your offer. Make sure you have a real offer that speaks to your visitors benefits - and make sure you test different offers for their effectiveness. - Spend time on your strong points - A UVP and put is the core differentiator of a pany's product or service from those of its petitors. Put it into the focus of the Golden Triangle. A plete one will describe your pany's market and the key difference between your petitors and your own pany. - Write for the Internet by not having large paragraphs. Visitors tend to scan pages instead of reading all of the text on them. - Write using headers above paragraphs that summarize the passage that follows. - Use bullets as much as possible so visitors can quickly scan them. Search engines also prioritize bullets instead of extended paragraph text. - If you want to add a picture ensure that the image is going to reinforce your message. You can easily lose significant sales by having an inappropriate image on the landing page. - If the landing page purpose is to provide a white paper or article then make an image of the article or paper with enlarged text and place it on the page. THE FORM - Keep the number of fields on the form as small as possible. This is important to getting form pletions. - Add a Comments textbox asking for the visitor's input. It can be key to qualifying leads. Those that plete this form with the services they are searching for should be contacted as soon as possible. Here are some titles you can use for this Comments box: - What problem can we solve for you - What is the project purpose - Please list your proj