Xerox is the world's leading enterprise for business process and document management. Its services, technology, and expertise enable workplaces - from small businesses to large global enterprises - to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. Xerox serves clients in more than 160 countries. For more information, visit www.xerox.com, www.news.xerox.com, www.realbusiness.com or www.xerox.com/businessservices.
*Summary*
The Product Marketing manager is responsible for development, execution and lifecycle management of the commercial prepaid product marketing program. Specifically, they will be responsible for understanding the market and market needs, competitive landscape with an emphasis on understanding the buyer of the prepaid solutions across the client’s organization. They will be responsible for developing positioning statements, messaging, competitive differentiation, bundling options and enablement of the IBG Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities. Product Marketing is strategic marketing at the product level and will work directly with the product manager for engagement and refinement of the product and roadmap.
*Duties and Responsibilities*
* Develop product positioning and messaging that differentiates Xerox prepaid products in the market
* Communicate the value proposition of the products to the sales team and develop the sales tools that support the sales enablement process for the commercial prepaid launch.
* Plan the launch of new prepaid products and solutions and releases and manage the cross-functional implementation of the plan to the IBGs
* Prepare the launch materials, including: conversation roadmaps, buyer persona and guide, pitch decks and FAQs
* Be the expert on the buyers of prepaid solutions: who they are, how they buy and their buying criteria.
* Be the expert on your competition and how to successfully sell against them.
* Develop the strategy, manage and measure the marketing programs that drive demand for Xerox
*Knowledge, Skills and Abilities Required*
* 7 years’experience in payment card industry
* 5 years’experience in product marketing strategy and execution
* Expertise in multiple marketing segments including; internal, commercial and consumer
* Strong communication skills with external and internal entities with all levels including upper management
* Knowledge and understanding of prepaid products or other financial products
* Previous experience working with agencies and across lines of business.
*Education*
An undergraduate degree is required, an advanced degree or equivalent experience is desirable.
Xerox is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, sex, marital status, sexual orientation, physical or mental disability, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply or compete for employment with Xerox may request such accommodation(s) by sending an e-mail to accommodations@xerox.com. Be sure to include your name, the job you are interested in, and the accommodation you are seeking.
**Job:** *Marketing*
**Organization:** *Admin*
**Title:** *Product Marketing Manager - Remote*
**Location:** *Texas*
**Requisition ID:** *16004485*
**Other Locations:** *United States-New York, United States-Connecticut, United States-Georgia*
**Virtual/work from home?** *Yes*