Spotify has revealed what is being dubbed a brand new service by the company at a press conference in New York.
As rumoured earlier in the week, the new service includes intelligent playlists that match users' daily activities as well as integrating podcasts, radio and videos.
So far, examples of radio and video content on the service have all been non-music based, with talk radio and comedy video clips showcased by Spotify's VP of global user experience and design Rochelle King. Names such as Icona Pop, Tyler The Creator and Jungle were all mentioned as far as future original video content is concerned, however.
Brands already signed up for content on the service include ESPN, the BBC, ABC, TED, Team Coco, NBC, Comedy Central, Conde Naste.
Gustav Soderstrom, Spotify chief product officer, took to the stage to introduce the new Spotify's tempo-matching capabilities for runners. The function will create a playlist of music that fits the beat that joggers are moving to.
Spotify has worked with artists, orchestras and music producers directly to create music that is made for running, according to Soderstrom. A partnership has been brokered with Nike.
The new service will roll out in the US, UK, Germany and Sweden initially.
“We're bringing you a deeper, richer, more immersive Spotify experience,” said Daniel Ek, founder and CEO at Spotify. “We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day. And we’re just getting started.”