MTV, VH1, CMT and LOGO’s O Music Awards ended Thursday with one final loud crashing beat of a drum. During the course of the 24-hour event hosted by Sklar Brothers, awards were dolled out in categories like “Best Artist Instagram,” “Best Music App,” and “Fan Army FTW,” Andrew W.K. landed a place in the history books after successfully drumming his way to a new world record, Darling Parade won a coveted slot to play VMA weekend, while more than 50 bands, 5 kittens and one goat took part in “Live Music Day Festival,” the world’s largest online/mobile only music festival.
More than 100 million votes were cast, a new O Music Awards record, and more than doubling the votes from O Music Awards 3. The event blazed an outpouring of conversation and fan action across Twitter, Facebook, Instagram and Vine. O Music Awards content garnered 125 million fan impressions on Twitter, including 3 national trending topics. The event secured 60 million impressions on Facebook, and 5k likes on Vine. More than 500k livestreams were registered.
For the first time, the O Music Awards featured “Make a Band Famous” award and opportunity. Artists and bands first opted into the contest via Viacom Music Group’s Artist Platform (Artists.MTV, Artists.VH1, and Artists.CMT), with 10 semifinalists determined by internal committee and fan engagement. After nearly one million votes, the five top vote-getters (in alphabetical order) Chill Moody, Darling Parade, The So So Glos, Striking Matches and Syd Arthur won a shot to play during “Live Music Day Fesitval.” During the live show, fan votes determined that Darling Parade will get a once-in-a-lifetime shot to play the VMA weekend in August, as well as the distinction of becoming MTV’s Artist to Watch highlighted band.
“We’re so appreciative of our fans for bringing this award home for us, and we’re ecstatic to see where this opportunity takes us!,” said Kristin Kearns of Darling Parade.
Darling Parade Talk About Their Fans HERE
Darling Parade Performs “Ghost” HERE
Fans that missed any of the action, want to check out some cool emerging bands, or just want to see more of Pearl the Goat or Andrew WK drumming out with Marky Ramone, can go to OMusicAwards.com on their phone, tablet or desktop.
In a nod to web culture and memes, categories included “Digital Genius Award,” “Most Inspiring Fan Outreach,” and “Friday Friday Award,” which celebrates the trends we would most like to go away. Presenters included a mix of comedians, television stars and even a few fabulous drag queens. The big winners of the night were Jack White for Analog Genius, Joe Jonas for Best Artist Instagram, Kitty for Best Web-Born Artist and CrowdSYNC for Best Music App. Full list of winners are below.
Joe Jonas had this to say about his win: “I don’t think anyone has ever won an award for being an on Instagram before, so it’s cool to be the first one. Thanks to all of the fans that voted.”
Spoofing previous O Music Award world records, Andrew W.K. bravely sought to set a new world record for himself for the LONGEST DRUM SESSION IN A RETAIL STORE. To aid in this rhythmic feat of endurance, he was joined by a who’s who of drummers including Chad Smith (Red Hot Chili Peppers), Marky Ramones (The Ramones), The Roots band leader and drummer ?uestlove, Zac Hanson (Hanson), Liberty DeVitto (former drummer for Billy Joel) and more. Even Oscar-winning actor Cuba Gooding Jr. stopped by to play the cowbell. After 24-hour banging hours, Andrew W.K. had this to say about setting the new record and winning the award for “Must Follow-Artist” on Twitter:
“I’m humbled, my ears are ringing bad, I’m emotional and I’ve never felt so spent in my life. But I’m so thankful for everyone that contributed and supported me,” said Andrew W.K. immediately after setting the record.
This year’s O Music Awards was built around “Live Music Day Festival,” which included more than 50 bands performing in New York, Nashville, and Los Angeles. The show kicked off with Jonas Brothers performing medley of songs off their highly anticipated, upcoming fifth album, including their latest single, “First Time,” Additional performers included Gavin DeGraw, Hanson, Atlas Genius, Kate Nash, Grouplove, and Ashley Monroe.
O Music Awards Winners:
Jack White Analog Genius
Joe Jonas Best Artist Instagram
Lost in the Echo by Linkin Park Best Interactive Video
CrowdSYNC Best Music App
The Bonhamizer Best Music Hack
Kitty Best Web-Born Artist
Yoko Ono Digital Genius Award
Tokio Hotel Aliens Fan Army FTW
Avicii Most Inspiring Fan Outreach
Andrew W.K. Must-Follow Artist on Twitter
Seapunk Next Big Scene
Lil Bub Favorite Musical Cat
Lip Dubs Friday Friday Award
The Stars (Are Out Tonight) by David Bowie Too Much Ass for TV
Darling Parade’s music has been featured extensively on ABC Family’s “The Lying Game,” The CW’s “Flygirls,” Syfy’s “Stargate Universe,” and Showtime’s “Shameless.” They’ve shared the stage with Cassadee Pope, Chevelle, Red Jumpsuit Apparatus, Stephen Jerzak, Plumb, The Ataris and more. Their music has been reviewed and featured by AOL, MSN, Billboard, Pollstar, Last.FM, Metrolyrics.com, RDIO, Spotify and more. The band is the reigning 2012-2013 Channel One “Artist Of The Year” and their music is currently being played on AOL Radio, Radio.com, Slacker Radio and more. Darling Parade was chosen to star in Supercuts’ national “Rock the Cut” campaign that will begin airing July 1, 2013.
For more information, visit www.darlingparade.com.
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