The sixth annual Wool Week, hosted by The Campaign for Wool begins on the 5th of October and we're extremely excited for our barbers to be getting involved this year.
Next week the event gets underway and will see London's iconic Savile Row turfed and transformed to represent British and New Zealand landscapes. Not stopping at just a natural aesthetic, visitors can expect to see Exmoor Longhorn and Merino sheep taking part in the launch event, parading alongside models in the space to promote wool as the cloth of choice for menswear.
The highly skilled, expertly trained tailors of Savile Row will be opening their doors to showcase their spectacular archives and also display their unique items made in partnership with leading mills that exhibit the versatility and beauty of woollen fabrics. The wealth of iconic names participating in pairs so far include Maurice Sedwell + Scabal, Graham Browne + Ermenegildo Zegna and Anderson & Sheppard + Holland & Sherry.
How do our barbers fit in to all this you ask? Monday morning they will be offering their grooming talents to the Wool Week models in our new flagship Soho branch on Brewer Street ahead of the day's live presentation. We will also be on-site in our pop-up shearing shed on the 5th, adhering to the grooming desires of those in attendance with an express menu of our signature services.
For more information about the event head to the Campaign for Wool site.