The change reflects the recent merge of Stagnito Business Information, Edgell Communications and the Path to Purchase Institute.
Multicultural Retail 360’s parent company will now be known as EnsembleIQ, which encompasses all the publications, events and other properties of the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute.
In addition to Multicultural Retail 360, Stagnito and Edgell sister brands such as Progressive Grocer, Convenience Store News, The Gourmet Retailer, Carbonview Research, Consumer Goods Technology, RIS News and Hospitality Technology, along with Canadian brands that include The Convenience U CARWACS Shows and Pharmacy Business, will operate under the EnsembleIQ umbrella.
The Path to Purchase Institute will maintain its name, functioning under the EnsembleIQ umbrella, and continue to publish Shopper Marketing magazine and produce the Path to Purchase Expo, the Shopper Marketing Summit, the Path to Purchase Leadership University and other offerings.
While all Stagnito, Edgell and Path to Purchase programs, services, publications, websites and events will continue operation, the Stagnito and Edgell names will no longer be used.
Chicago-headquartered EnsembleIQ is a premier business intelligence resource that exists to help people and their organizations succeed. It is structured to serve the business-to-business needs of retailers, consumer goods manufacturers, technology vendors, marketing agencies and retail service providers by using its integrated network of media and information resources designed to inform, connect and provide actionable marketplace intelligence.
“An ensemble of actors or musicians works in harmony for the benefit of its audience, and that is precisely how we’ve designed our new company,” said Peter Hoyt, president and CEO of Stagnito + Edgell and Path to Purchase, who will hold that position with the newly named company. “With the depth and breadth of our reach inside the retail marketplace, our ensemble of b-to-b brands, and our rich understanding of the causes and effects of the revolution that is taking place at retail, we’re poised to deliver on our primary mission – to help retail stakeholders succeed.”