2016-01-27

As of May 20th 2016, the Tobacco
Products Directive (TPD) comes into force across the whole of the European
Union. The TPD has been a hot topic for some time amongst the vaping and
e-cigarette community, with both manufacturers and consumers likely to be
effected by the changes.

The TPD hopes to input a set of laws for
e-cigarettes, e-liquids and vaping devices that will be applied to all products
that are imported to or manufactured in the EU to ensure a minimum standard of
quality and help regulate product safety. Each country will still be able to
set their own rules on certain subjects, such as age restrictions and
advertising limits, but the TPD laws will apply overall.

But what do the upcoming amendments
actually mean?

Safety

Ingredients including flavouring must not
be harmful; the recent ‘Popcorn Lung’ crisis relating to the Diacetyl
flavouring chemical is an example of how the TPD will help improve product
safety.

Ingredients must comply with stricter rules
on purity.

E-liquids will not be able contain over
20mg per ml. This will emulate a dosage similar to that of an ordinary
cigarette. It is hopes that this will prevent users from unknowingly consuming
a higher dose of nicotine than they had intended.

E-liquid refills will be set at a maximum
of 10ml per bottle. To comply with this, multiVAPE packaging will be changing.

Packaging

All packaging must be child-proof, and
carry a ‘keep out of reach of children’ warning.

Ingredients must be clearly stated,
alongside information on toxicity, side effects and addictiveness.

Packaging must carry a statutory health
warning, and warnings for risk groups.

Quality

Before any new product hits the market, the
manufacturer must submit information to the TPD including details about the
manufacturer themselves, ingredients used, emissions, nicotine delivery and
details on production. If the TPD doesn’t think the product complies, they will
insist they the issue is fixed immediately, at which point the manufacturer
must say what was changed, and prove the issue no longer exists, or the product
will be withdrawn and recalled.

This means it will become much more expensive
and greatly extend the time it takes to bring a new product to the market,
which will impact directly on the consumer.

In addition to this, as of May 20th
2017, all existing products must also comply with these regulations, with the
likely result being the
market is expected to consolidate significantly with far fewer products
available.

multiVAPE e-liquids are created and
formulated with both this strict criteria and our consumer’s safety and
enjoyment in mind. All multiCIG and multiVAPE products are manufactured
exclusively in the UK, using pharmaceutical grade ingredients to ensure they
maintain the highest quality and standards.

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