Internet marketers and professional should always be aware of the current web tools, resources available to improve productivity and efficiency. In order to help we have releasing 600 tools for your review. This extensive list of helpful resources and services were compiled over 2014 and 2015 and include both free and paid services in all categories and addresses all needs.
Name
Description
Function
Cost
Analyse SEO
On Site Analysis
Find page speed, and view descriptions, titles, and more
Free
Anchor Text Over Optimization Tool
On Site Analysis
Type in URL and get full report of potential bad SEO links
Free
Banana Tag
Email Management
Check your email open rates from Gmail.
Free+Paid
Bing Webmaster Tools
Analytics
Like Google Webmaster Tools but for Bing
Free
Bitly
Link shortening
Link shortening plus analytics
Free
Boomerang
Email Management
Reminder for follow up emails, and email scheduling
Free
Broken Link Finder
Broken Links
Discovery broken links in your niche by keyword
Paid
Browseo
Browser Extension
A web app that allows you to view any webpage without distractions caused by styles
Free
Buffer
Social Media Tool
Finds optimal times to share on social media
Free
BuiltWith
Competitive Intelligence
Find what technology any website was built with – competitive analysis
Free
Bulk Check Domains
Bulk Metrics Checker
Bulk Domain Checker tool to check the Google Page Rank, Domain Authority (via Open Site Explorer) and MozRank (via SEOmoz) just typing in your URL the once.
Free
Bulk HTTP Header Response Checker & Comparison Tool
HTTP Checker
Returns the HTTP response code for a list of URLs, and includes which URL they are redirected to
Free
Buzzstream Tools Suite
Outreach
Outreach platform for link building
Free
Caption Tube
Video
Create captions for YouTube
Free
chartelligence
Analytics
Overlays extended business information on charts.
Free
Cincopa
Video
Upload any video format file to your Cincopa account and embed it anywhere you want in less than a minute.
Free+Paid
CircleCount
Analytics
Powerful analytics for G+
Free
CloudFlare
Website Speed
CDN and a security service to provide your website with speed and safety.
Free
CognitiveSEO
Multi Tools
Suite of tools like backlink checking, rank tracking and more
Free+Paid
Compete
Competitive Intelligence
Competitve analysis and data intelligence
Trial+Paid
Content Strategy Generator Tool
Content Generation/Promotion
Plan your content strategy based on KR and audience size
Free
Convert Word Documents to Clean HTML
Content Generation/Promotion
Converys word docs to HTML
Free
Cookie Consent
Cookie Consent Plugin
A free, open source solution to the EU cookie law
Free
Copyscape
Duplicate Content Checker
Plagiarism checker and a duplicate-content checker
Free
CrawlerFX
Site Crawler
A site crawler that reviews a site’s SEO in 1-2 minutes
Free
DNS Lookup, NS, CNAME, TXT and MX Record Lookup
Hosting and DNS
Lookup Mail Exchanger, Name Server, Canonical Name, Sender Policy Framework and Start of Authority Records of a website.
Free
Domain Hunter Plus
Broken Links
Checks for domain availability and broken links
Free
Duplicate Content
Duplicate Content Checker
Check for duplicate content
Free
Easel.ly
Images
Free tools for creating and sharing inforgraphics
Free
Email Format
Email Management
Helps you find the proper structure for thousands of companies and organizations across the web.
Free
FindPeopleonPlus
Social Media Tool
The ultimate, sortable Google+ directory
Free
FireBug
Website Speed
Browser plug-in to test the speed of your site
Free
Followerwonk
Social Media Tool
Track your followers via Twitter
Free
Frobee Robots.txt Checker
Robots Text Checker
checks your robot.txt file for errors
Free
Geositemapgenerator
HTML Tool
Geositemap generator generates the HTML (in Microformats or Schema.org) for your website
Free
GetListed
Analytics
Scores your local SEO and gives actional next steps
Free
Google Alerts
Content Generation/Promotion
Email updates of the latest relevant Google results (web, news, etc.) based on your queries.
Free
Google Analytics
Analytics
Website analytics, by Google
Free
Google Analytics API
Analytics
For building custom reports and tools, and pulling data straight into Excel or Google Docs.
Free
Google Analytics Debugger
Analytics
Loads the debug version of the Google Analytics Javascript for all sites you browse using Google Chrome.
Free
Google analytics plugin
Analytics
Allows you to track your blog easily and with lots of metadata.
Free
Google Keyword Planner
Content Generation/Promotion
Google’s tool for keyword research
Free
Google Map Maker
Maps
Contribute to public map information, which may be shared and incorporated into Google Maps.
Free
Google PageSpeed Insights
Website Speed
Tools, data, and insights to improve your page speed.
Free
Google Penalty Checker
Penalty Checker
Find out which Google update impacted your website in 2 minutes or less.
Free
Google Public Data
Content Generation/Promotion
Leverages public databases for content research, infographics, and more.
Free
Google SERP Snippet Optimization Tool
HTML Tool
See how your snippet may appear in Google’s search results. Add structured data, review stars, and more.
Free
Google Structured Data Testing Tool
HTML Tool
Verify your markup with Scheme/microformats
Free
Google Trends
Content Generation/Promotion
See what’s trending in Google search results and view keyword search popularity over time.
Free
Google Webmaster
Analytics
Suite of diagnostic and health tools for site owners.
Free
Page Grader
SEO
Page Grader
Free
GTmetrix
Website Speed
Page speed analyzer
Free
Hootsuite
Social Media Tool
Social media management platform
Trial+Paid
IFTTT
Productivity
Allows you to create automatic triggers between various apps
Free
IIS SEO Toolkit
On Site Analysis
Analyze SEO aspects like your site’s content, structure, and URLs for search engine spiders.
Free
Infogr.am
Images
Easily create graphics and data visualizations.
Free
Internet Marketing Ninjas SEO Tools
Multi Tools
Online tools offered by The Ninjas
Free
IP Address Number Converter
Reverse IP Domain Lookup
Convert IP Address to IP Number and vice versa.
Free
Jing
Video
A computer service that lets you capture basic video, animation, and still images, and share them on the web.
Free
Keyword Eye
Keyword Research
Keyword research + visualizations
Free+Paid
KnowEm
Social Media Tool
Check social profiles for availability, branding
Paid
Kombinator
Keyword Research
Makes combining/merging of keywords so much easier.
Free
Link Assistant
Link Building/Research
Link building, emailing etc.
Paid
Link Prospector
Link Building/Research
Uncover the links that will improve your rankings.
Trial+Paid
LinkParser
Browser Extension
Free Firefox addon for webmasters and SEOs
Free
Linkstant
Link Building/Research
Alerts you anytime someone links to your website
Free
Linksy.me Email Guesser
Email Management
Helps find email addresses
Free
longtailpro
Keyword Research
Find Profitable Keywords Faster Than Ever Before
Paid
Lxrmarketplace
Keyword Research
Input keyword reports from Google AdWords and AdCenter with basic columns like Campaign, AdGroup, Keyword, Match Type, Clicks, Cost, and more.
Free
Lxrmarketplace
Link Building/Research
Inbound link checker
Free
Lxrmarketplace
On Site Analysis
Analyze your landing page URLs and find out which landing pages are not working
Free
Lxrmarketplace
ROI Calculator
Determines the return on investment for your online marketing campaigns
Free
Lxrmarketplace
Webpage Monitor
Tracks change happening on your competitors’ webpages, at the frequency of your choice.
Free
MailTester.com
Email Management
Test an email to see if it is verified
Free
Majestic SEO
Link Building/Research
Crawling technology and free charts
Paid
Majestic SEO API
Link Building/Research
backlink data API
Free
MajesticSEO
Link Building/Research
Improve your link building strategy.
Free
Market Samurai
Keyword Research
Help finding lucrative niches
Paid
Marketing Grader
Analytics
To get a quick overview of current state of online marketing.
Free
mergewords
Content Generation/Promotion
Merge words, fast and easy. Use it for domain registrations, Google Adwords, whatever.
Free
Meta Tag Analyzer
On Site Analysis
SEO tool to help webmasters analyze their web pages and Meta Tags
Free
Meta Tags Extractor
HTML Tool
Extracts meta tags from a website
Free
Microdata Generator
HTML Tool
Microdata Generator for adding Schema.org tags to your site.
Free
Mobilio Development
On Site Analysis
Desktop tool for crawling websites and seeing how spider sees a site
Free
Moz Analytics
Analytics
Dashboard of all your important marketing data in one place with actionable analytics
Paid
MozBar
Browser Extension
SEO toolbar allows for dozens of tasks done in your browser
Free
MozCast
analytics
Daily weather report of SERPs changes
Free
Mozcheck
analytics
Retrieves Moz.com data (E.g. page and domain authority) for URLs on bulk.
Free
Mozscape API
analytics
Mozscape API and data
Free
MyBlogGuest
Content Generation/Promotion
Find guest blogging opportunities
Free
Nibbler
Content Generation/Promotion
Create a profile and showcase all your websites
Free
nTopic
On Site Analysis
Gives your content a relevancy score and offers keyword suggestions to improve it.
Free
Open Site Explorer
Link Building/Research
See backlinks, anchor text, popularity metrics and more.
Free
Optimizely
A/B Testing
Easy A/B testing and analytics for CRO
Paid
PageSpeed Insights
Website Speed
PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
Free
Panguin Tool
Penalty Checker
Links with GA to see if you’ve been hit with a penalty, and if so which one.
Free
Permutation Generator
Content Generation/Promotion
To generate combinations, with or without repetition, to a specific set length
Free
Piktochart
Images
An easy infographic generator.
Free
Pingdom
Website Speed
Speed testing
Free
Piwik
Analytics
Lightweight web analytics
Free
Position Checker Tool
Rank Tracking
Check the position of a website in search engine results with specific keywords
Free
PowerMapper
HTML Tool
Automatic site map creation tool
Paid
PowToon
Video
Create engaging animated videos and presentations
Free+Paid
PPC Hero
Keyword Research
Analyze PPC Competition
Free
Rank Checker for Firefox
Rank Tracking
Checks rankings with one click
Free
RankCracker
Backlink Analysis
MatthewWoodward’s tool for collecting competitor backlinks and how to replicate them
Free
Rapportive
Email Management
Find personal information for your contacts to build rapport
Free
Raven
Multi Tools
SEO, content, and research tools
Paid
Raven Tools
Analytics
Toolset for online marketing campaigns
Trial+Paid
Redirect Check
Redirect Checker
Checks a number of different URLs for your homepage, and reports back on the response code given by each.
Free
regex coach
Broken Links
Finds broken links
Free
Remove Duplicate Items
Multi Tools
Suite of link building tools
Free
Rmoov
Link Building/Research
Clean up your backlinks
Free
Robots.txt Checker
Robots Text Checker
Checks for errors in your Robots.txt
Free
Robots.txt Generator
HTML Tool
Generates robot.txt
Free
RowFeeder
Social Media Tool
Track social usernames, hashtags and keywords and load that information into Excel
Free+Paid
Schema Creator
HTML Tool
Helps writing schema/microformats
Free
Scoop.it
Content Generation/Promotion
Content curation platform that discovers relevant content for you based on topic and keyword inputs
Free+Paid
Scraper for Chrome
HTML Tool
Scrape a website with this plugin
Free
Screaming Frog
HTML Tool
A powerful website crawling tool with a ton of features and customizations
Free
SE Auditor
On Site Analysis
Program for analyzing web pages for search engines.
Free
Searchmetrics Visibility Charts
Rank Tracking
Track the search visibility of any website
Free
Seer Toolbox
Multi Tools
Internal tool box from Seer
Free
SEMrush
Competitive Intelligence
Paid and organic keyword data
Free
SEO Analysis Tool
Analytics
Analyze and measure the ranking potential of your web pages
Free
SEO Crawler
Analytics
Check the health of yours or competitors sites, broken link building and to research content
Free+Paid
SEO for Firefox
Competitive Intelligence
Collects marketing data points directly in the search results.
Free
SEO Quake
Browser Extension
Browser plug-in to improve your website’s performance.
Free
SEO Rank Monitor
Analytics
Offers Mobile ranking, Data visualisation, Tracking actions and spying competitor websites
Paid
SEO Spyglass
Link Building/Research
Checks your back links
Paid
SEO Toolbar
Browser Extension
Toolbar showing backlinks and competitive research.
Free
SEO Tools for Excel
Multi Tools
Niels Bosma’s SEO Tools for Excel
Free
SEO Weather
Analytics
Supplies event tracking code for GA
Free
SEO Weather
Bulk Metrics Checker
Bulk check a list of URL’s for PageRank, Domain Authority, Page Authority and IP addresses
Free
SEO Weather
Link shortening
Trim your URL’s to the root domain and add standard prefixes to the beginning of URL’s
Free
SEOgadget Links API
Competitive Intelligence
The SEOgadget Links API lets you easily gather backlink data andcontact information
Free
SEOgadget Tools
Multi Tools
Gadget lab tools include several Excel plugins, a content strategy generator, and more.
Free
SEOlytics
Analytics
Simplifies your daily SEO tasks
Free
Seoptimer
On Site Analysis
Website review and SEO audit tool
Free
SEOQuake
Competitive Intelligence
Raw data for SEOs
Free
SERP
Rank Tracking
Serp tracker
Free
SerpFox
Rank Tracker
Shows you where you are ranking for your keywords, overtime
Free+Paid
SERPmetrics
Rank Tracking
SERPmetrics flux charts track the flux for US search results across Yahoo, Bing and Google over a 30-day period
Free
SERPWoo
Rank Tracking
Niche Serp tracker
Free+Paid
SharedCount
Social Media Tool
How content was shared across social media
Free
SharedCount API