PHOENIX, April 1st, 2014: Make-A-Wish has received a $1 million donation from Blizzard Entertainment, a premier developer and publisher of entertainment software. The donation is based on 50 percent of the total sales in several different countries during November and December 2013 of a special in-game pet, the Alterac Brew Pup, for Blizzard’s award-winning massively multiplayer online role-playing game, World of Warcraft.
For several years, Blizzard Entertainment has worked alongside Make-A-Wish to help grant the wishes of children who have passion for gaming. In addition to making donations totaling nearly $3 million dollars since 2010, Blizzard has invited Make-A-Wish children and their families to the company’s Irvine, Calif., campus for exclusive previews of upcoming Blizzard game content.
Blizzard Entertainment CEO and cofounder Mike Morhaime said, “We firmly support Make-A-Wish and the life-changing impact of a wish experience,” said “We’re also incredibly grateful for the generosity of our World of Warcraft players, we’re always proud to work with our community in championing a good cause.”
The $1 million dollar donation announced today will benefit Make-A-Wish America, which serves children in the United States and its territories, and Make-A-Wish International, which serves children outside the United States in nearly 50 countries.
“We’re pleased that Blizzard Entertainment and World of Warcraft players continue to support Make-A-Wish,” said David Williams, Make-A-Wish America president and chief executive officer. “When children with life-threatening medical conditions have their one true wish fulfilled, it fuels their confidence and determination as they battle their illness. Blizzard Entertainment and the World of Warcraft community are helping to give wish children an incredible boost of strength.”
“The generosity of Blizzard and the World of Warcraft community truly spans borders,” said Make-A-Wish International president and chief executive officer Jon Stettner. “With their support, we’re better able to serve and grant wishes for children around the world.”