Motoroids
Ford India extended its sales and service network in Chennai with the inauguration of Eureka Ford’s showroom and service facility in Kandanchavadi. The new facility is the fifth Eureka Ford facility in Chennai. The existing outlets cover Perungudi, Teynampet, Vadapalani, and Alwarpet.
Led by Mani Sundhar, dealer principal, Eureka Ford, the new 3S (Sales, Service, Spares) facility is located at N.284, OMR, Kandanchavadi and is spread over 21,236 square feet with eight mechanical bays for servicing. The new showroom will showcase Ford’s product portfolio including the EcoSport, Endeavour, Aspire and the Figo.
Ford has introduced service price promise via the service price and parts price calculator on its website. The price promise allows the customer to know the cost of periodic maintenance or parts even before booking the service at a dealership. For vehicles coming to Eureka Ford for servicing, the sub-assembly levels for repairs will enable a saving in the overall ownership costs by breaking up an auto part into sub-components.
Ford has worked with supplier base to attain increased levels of localization on the products, thereby achieving competitive price points while maintaining quality. According to the independent survey of parts pricing, the company has been rated among the most affordable against a formidable set of competitors.
Inaugurating the new facility, Anurag Mehrotra, executive director, Marketing, Sales, and Service, Ford India said, “Embarking on the next phase of growth in India, Ford is focused on creating a differentiated experience for customers, rooted in trust, transparency, and attentiveness. With the continued expansion of our network in Chennai, we are committed to ensuring a hassle-free ownership experience and deliver on our promise.”
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