Apple has revealed two new ads to demonstrate the benefits of its new iPad Air device for globe-trotting users. One of the commercials tracks American travel writer Chérie King as she journeys between Iceland, Morocco, and Vietnam, using her iPad Air to take pictures of waterfalls, write travel tips, and tell a market stall owner that she loves his shop in Arabic. The Verge/Rich McCormick – Photo from Apple video/MOTM. Click on photo to play.
.
* Morocco is featured in a new Apple video on the benefits of iPad Air for world travellers. The new videos, which have attracted large numbers of viewers on YouTube, explore a theme Apple set 4 months ago with a line from a dead poet: “And may you contribute a verse.” *
.
Cherie’s Verse featuring Morocco and other travel locales has gone viral on YouTube, with more than 250,000 views since it was posted on Sunday. Photo from Apple video/MOTM
CNN Money/Fortune, by Philip Elmer-DeWitt (May 26, 2014) ― The two 60-second television ads that Apple (AAPL) debuted Sunday ― and posted the same day on YouTube ― are not your traditional primetime TV spots. They’re more like something you’d see on public television. Only slicker, and more professional.
One tracks a classical musician composing on an iPad in airport lounges and the backs of taxis. The other follows a young travel writer through Iceland, Morocco and Vietnam. They both have back stories that reward exploration. The musician, Esa-Pekka Salonen (previously featured on Apple.com), created The Orchestra, a cool app for isolating different sections in a symphony orchestra (sold in the App Store, naturally). Chérie King, who blogs at flightofthetravelbee.com and has 6,000 Twitter followers, turns out to be deaf.
They are the fourth and fifth episodes in a series that Apple launched four months ago around the kind of theme you don’t see much of on primetime TV: A line borrowed from a gay 19th century Civil War poet. Robin Williams, playing a nonconformist boarding school English teacher, quoted Walt Whitman in Peter Weir’s Dead Poets Society, and Apple made a sound bite out of Williams repeating the last bit of Whitman’s O me! O life!: “And you may contribute a verse.”
[Continue Reading at CNN Money/Fortune…]
.
Marrakech’s Jemaa el-Fnaa in Cherie’s Verse. Photo from Apple video/MOTM
The post Pretty Good Video: Episodes 4 and 5 of Apple’s ‘Verse’ Series – CNN, Fortune appeared first on Morocco On The Move.