Featuring one of today’s most in-demand celebrities, Matteo Guidicelli, in the latest television commercial of Sun Life Asset Management Company, Inc. (SLAMCI) And the fun part? There’s not just one, but two Matteos going up against each other.
The TVC shows two Matteos with strikingly opposite tactics: one tries to impress by bragging his material possessions which include a new phone and a credit card, while the other promising a brighter future together with the help of the Sun Life Prosperity Card.
The Sun Life Prosperity Card is an investment card worth P5,000 which may be invested in any of the peso-denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds.
“We wanted SLAMCI’s new TVC to encourage the audience to begin their investing journey with the Sun Life Prosperity Card because it’s an easy and convenient way to start building one’s brighter future,” explained SLAMCI president Valerie Pama. “By investing in mutual funds, one can make his money work harder for him, compared to leaving all of it in the bank.”
To illustrate this point, Pama shared that a 91-day time deposit in a bank 10 years ago would have given 28% return; but for the same period, the Sun Life Prosperity Bond Fund grew by 66%, while the money invested in the Sun Life Prosperity Balanced Fund would have earned 155%. Meanwhile, an investment in the Sun Life Prosperity Philippine Equity Fund gained 221%.
“This is exactly why we want Filipinos, especially the youth, to start investing some of their money in mutual funds,” Pama said. “Instead of using up all of one’s money on trendy items that will soon be replaced by a new trend, why not invest it for the long term and watch it grow? The two Matteos in our TVC certainly highlighted that message in a fun yet clear manner.”
For his part, Matteo said he had fun portraying two different personas. “It’s the first time I did such a project, and I definitely enjoyed playing both roles,” he said. “But what’s important is that we were able to bring home the message. It’s fun to have nice material things and be on YOLO mode, but what will happen if all your money runs out and you have nothing saved for the long-term?”
And if there’s one thing that Matteo knows, it’s that some things are definitely worth the wait. “Whether I’m doing sports or working on a showbiz project, I know that I need to be patient before I could see the results. Training for a competition takes time and so does shooting a movie or recording an album. It’s the same thing when you invest your money – you have to grow it long-term before you can enjoy the benefits,” he explained. “You may have to wait a bit, but it’s always, always worth it!”
Catch SLAMCI’s latest TVC featuring Matteo Guidicelli on cable TV. To learn more about the Sun Life Prosperity Card and how you can start investing for a brighter future, visit sunlifeprosperity.com.ph.
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