Last January 23, Cream Silk, the Philippines' No. 1 hair care brand, launched its newest campaign held at the World Trade Center Tent, Manila: Cream Silk Transformations: Spotlight on the #ModernFilipina. This aims to help #Modern Filipina to become the best of themselves, in their journey of their transformation.
Cream Silk Transformations: Spotlight on the #ModernFilipina was a whole day event that celebrated women which collaborated with the country's top magazines - Cosmopolitan, Meg, MEGA, Metro, Preview and Yes! - to equip the attendees on everything they need on their journey of transformations.
The event also hosted workshops and talks by the Philippines top industry experts in the fields of fashion, entertainment, and beauty.
Starmakers of the Modern Filipina featuring Jonas Gaffud by Yes! Magazine
The Evolution of Philippine Fashion and the Modern Filipina by Pauline Juan and Isha Andaya by Preview Magazine
At the Cream Silk lounge demonstrates that only Cream Silk can transform any hair problem to beyond beautiful hair.
Guests had their hair done in their style of choice to experience their very own Cream Silk Transformation
Me from dull to FAB! Thanks JR of Creations
After the hair transformation, guests were treated with their own cover shoot and 8-frames video clip by Ten88 Digital Inc.
#CreamsilkModernFilipina #ModernFilipina #CreamSilkTransformation #Creamsilk #ten88digital #8frames
A video posted by Ten88 Digital Inc. (@ten88digital) on
Jan 23, 2016 at 12:13am PST
And as a grand finale, guests were able to witness the first ever live cover shoot with Heart Evangelista, Nadine Lustre, Coleen Garcia, Julie Anne San Jose, Rachelle Ann Go and Yassi Pressman who have all embarked on their own journeys of transformations.
Different personalities are united by one goal: to be the example of a #ModernFilipina ready to blaze new trails, reach for her dreams and make a positive difference in the world! #CreamSilkTransformations
A photo posted by Cream Silk Philippines (@creamsilkph) on
Jan 23, 2016 at 4:34am PST
As a bonus treat, our Ms. Universe 2015 Pia Wurtzbach, on her first Philippines appearance shares the most inspiring transformation of the Modern Filipina. With a beauty that inspires, determined to realize her dreams, she has come back to make her positive mark in the world. Congratulations Pia for winning the crown!
"This is the happily ever after I've been dreaming of for a lifetime. I'm so proud, so happy. I hope my story can become an inspiration of discipline, faith & hard work." -#MissUniverse2015 @piawurtzbach Follow us at @creamsilkph on Twitter for the live coverage of the official @missuniverse press conference here in Novotel, Metro Manila. #CreamSilkTransformations #ModernFilipina #MostBeautifulDay
A photo posted by Cream Silk Philippines (@creamsilkph) on
Jan 24, 2016 at 1:19am PST
Join Cream Silk and these Modern Filipinas in inspiring and empowering others to experience their own transformations. Share your own experience on social media by posting "One ofmy #CreamSilkTransformations in 2016 is to ______."
Thank you Cream Silk for bringing the BEST versions of ourselves!
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