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Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...

Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up...

We’ve all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped! As it turns out, it was a random algorithm update...

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, rand others. If we’re missing...

If it makes you feel any better about the next month or so, nobody else seems to know what the point of Fashion Week is either. It’s September of 2016, but by the time most of the pieces shown actually hit stores, they’ll have already been copied ad...