or the fourth year, NIKE, Inc. is honoring Black History Month with a collection that pays tribute to a group of extraordinary athletes and their unwavering dedication to achieving success at the highest levels. Black History Month is always a reminder that athletes worldwide representing the NIKE, Inc. brand have been inspired by a legacy of Pan-African achievement.
SPORT ROYALTY
The 2014 BHM Collection was designed under the theme, Sport Royalty, to honor Nike’s kings and queens of sport: LeBron James, Carmelo Anthony, Allyson Felix, Maya Moore and Ishod Wair. The collection celebrates the crowning achievements and work ethic of these athletes that have won multiple championships, awards and led with high integrity and commitment both on and off their field of sport.
PRODUCT COLLECTION
The 2014 BHM Collection spans across performance and lifestyle with 23 products including footwear, apparel and equipment featuring purple, burgundy, gold, black, grey and the new BHM print graphic:
MEN’S FOOTWEAR
Nike BHM LEBRON 11
Nike BHM LEBRON 11 (Grade school)
Nike BHM LEBRON 11 NSW
Nike BHM KD VI
Nike BHM KD VI (Grade school)
Nike BHM Lunar AF1 Lux
Nike BHM Dunk Low SB Premium
Jordan Melo M10
Jordan AJ1 Mid Nouveau
WOMEN’S FOOTWEAR
Nike BHM Air Max 1
Nike BHM Air Revolution Sky Hi QS
Jordan AJ1 Mid
MEN’S APPAREL & EQUIPMENT
Nike BHM Destroyer Jacket
Nike Sportswear BHM Print Tee
Nike BHM Premium Icon Tee
Nike BHM Hat
Nike BHM Elite Crew Basketball Sock
Jordan BHM Buckleback Cap
Jordan BHM Jumpman Crew Basketball Sock
WOMEN’S APPAREL & EQUIPMENT
Nike BHM Sphere Jacket
NIKE BHM Print Tee
Nike BHM Premium Tee
Nike Leg-A-See Tights
MAKING AN IMPACT
One hundred percent of net proceeds (up to $1 million) generated by the 2014 BHM Collection during the month of February will go to the new NIKE Ever Higher Fund, a donor advised fund administered by Charities Aid Foundation of America (CAF America), a national 501(c)3 public charity.
The NIKE Ever Higher Fund will support charitable initiatives that leverage the power of sport to maximize the human potential of underserved youth. The hope is to assist communities with knowledge, resources and tools for the next generation of leaders.
The 2014 BHM Collection will debut with promotional product during pro basketball’s MLK Day games on Jan. 20. The full 2014 BHM Collection will be available worldwide on Nike.com and at select global retail locations beginning Feb. 1.
