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I just released a new book, PM Interview Workbook. It’s my 2nd product management interview book after my Amazon bestseller, Decode and Conquer: Answers to Product Management Interviews. You may be curious: what is the CIRCLES Method™ product design...

All marketers know that improving retention is an effective way of increasing profits and growing your business. But in today’s competitive landscape the retention marketer faces many challenges: creating the right touch points, presenting the right...

Everywhere you turn it seems as though people are tossing the term “Big Data” about and if you’re a small to midsize business, you might well be thinking that Big Data is too big (and likely too expensive) to benefit you and your business. If you’re...

by Alex Saric, Vice President, Business Network Marketing, Ariba, an SAP Company Everyone knows business is increasingly connected. But the way we’re connected, and the value we derive from those connections, is changing. In particular, the knowledge...

Custom Tailored Timing of Email Marketing Campaigns You already write emails that contain highly relevant content with tightly worded subject lines.  Now you need to send your campaigns out into the world at just the right time for your customers...