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The Fourth of July is one of the most iconic American holidays, and will surely be celebrated widely and largely around the country tomorrow afternoon. What started as a way to simply celebrate our country’s independence from the motherland has inevitably evolved into one of the most central holidays of the year to celebrate community, family, friends, and life – with a little patriotic twist.
As you hopefully know by now, we like to think that text message and mobile marketing campaigns are about so much more than marketing and advertising. The point of these campaigns, in our eyes, are to create customer and brand loyalty, promote community interaction at the local level, and to enhance communication between the brand and the consumer at a level never before seen. Frances Allen, a contributor for Forbes online, recently wrote a post about engaging customers and Fourth of July “road trippers” in a real way, and in real-time.
“It’s a nice way to summarize some of the marketing concepts I’ve always thought about during my marketing career – be innovative, be engaging and focus on those small moments of authenticity that really connect with customers.”
Allen goes on to speak about the use of mobile apps and creating a “real” brand experience, which you can read more about here, but one of her most striking comments is that “one thing that has always been a core belief of [hers] is that marketers have to experiment, adapt and take risks to find out what works in keeping connected with [their] customers. The mobile medium is a golden opportunity to do just that.” So what does that mean for you, and how do you translate this to using text message and mobile marketing to bring more customers into your location tomorrow for the Fourth of July?
The message is simple, and it all relies on the key use of text message marketing that we suggest to each and every one of our clients.
Text message marketing is more than a way to market and advertise to your customers – it is a way to create a strong and lasting community built around the relationship your business has with its customers.
Many of our customers use text message marketing to improve attendance at it’s community events held at each location – while others offer specials that entice customers to choose you over all other choices to interact with at that time. But regardless of the medium, the message is the same – creating community. So tomorrow, send out messages that enhance and create community around your brand. Rather than attempting to change what your customers have planned for the day, find a way to incorporate their plans with your community. If the high school down the road is hosting a parade, encourage your database to come in for a drink to cool off during the parade. If fireworks are hosted at a building or park near your location, remind your database of your operating hours and that ice cream is a great way for a family to cool off during a warm July night. Whatever your message, remind your customers that you’re open for business, and ready to celebrate the Fourth of July with them.
If you have any questions about what messages to send that would be best for your location, log in to the hub today and contact your Account Coach to plan your day for tomorrow, or give us a call to sign up for your own account to start communicating with your customers in a direct and welcomed way.
The post Taking Advantage of the Holidays with Your Mobile Campaigns appeared first on Mobivity.