Welcome to SMAC News Weekly, featuring the latest news and numbers relating to SMAC (social, mobile, analytics and cloud) that I come across each week.

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Pinterest has unveiled its own Web Analytics tool for owners of verified Pinterest pages. The tool aims to give social media managers insight into how audiences interact with their pins. Read Original Content

Hotwire has developed an in-house analytics platform as it launches data-based services in social media monitoring and influencer relations. The product, called “Listening Post,” allows the firm to track and measure how brands are influencing conversations on social media, as well as to identify online influencers. Read Original Content

Recent surveys suggest 80 percent of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40 percent of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. Read Original Content

While social, mobile, analytics and cloud technologies add a new dimension to your model, to fully maximize their value consider the sum is greater than its parts. The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect.  To learn more about SMAC and Cognizant please visit http://www.cognizant.com/futureofwork/smac.  This newsletter is sponsored in part by Cognizant.

The Irish Government will pump €1 million into a research program for Big Data analytics in an effort to make Ireland a center for the industry. Read Original Content

The UCLA Department of Neurosurgery in Los Angeles has started testing an experimental system that uses big data analytics software to examine real-time data streams collected from patients' bedside monitors. Read Original Content

Google announced last week it was doubling its office space near Seattle, just miles from the campuses of Amazon and Microsoft, and stepping up the hiring of engineers and others who work on cloud technology. Read Original Content

Cloud infrastructure-as-a-service revenues grew 15 percent in 2012 to a total of $12.5 billion, according to Synergy Research, a Reno, Nevada, market researcher in telecommunications. Read Original Content

With the intent of rounding out its software stack for building hybrid clouds, Oracle is acquiring Nimbula, a provider of private cloud infrastructure management software. Read Original Content

Recent Articles by Kevin Benedict

Pondering BYOD - Is it Really Viable?
All MWC2013 Video Interviews with Mobile Experts
Kevin Benedict Interviews SAP's Vishy Gopalakrishnan at MWC2013
Let's Talk about Social and Mobile Integration with SAP!
Kevin Benedict MWC2013 Interviews: SAP's Vishy Gopalakrishnan
Kevin Benedict's Mobile World Congress 2013 Interviews: Florian Ganz

Recorded Webinars of Note

9 Reasons Why Every Business Needs a Mobile Strategist

Whitepapers of Note

Carpe Mobile
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
The Long Tail of Enterprise Mobility
Making BYOD Work for Your Organization
On The Road to Agile Mobile Business Applications
Service in 2012 The Continued Search for Revenue
Staying Awake with Workforce Management


Kevin Benedict,
Head Analyst for Social, Mobile, Analytics and Cloud (SMAC)

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Read the whitepaper on mobile, social, analytics and cloud strategies
Don't Get SMACked

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict, Mobility Analyst and Consultant
Follow me on Twitter @krbenedict

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