2014-06-11


The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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Mobile commerce, sales from smartphones and tablets, is expected to reach $57.8 billion this year, up 37.2 percent from 42.1 billion in 2013, according to eMarketer. Read Original Content

Forrester recently released the latest five-year online retail forecast, which highlighted projections of $294 billion in eCommerce sales across 30 retail categories in 2014, expected to grow to $414 billion by 2018. Read Original Content

According to a new report by Skava, 24 percent of the United Kingdom’s top 100 retailers are not mobile optimized. These retailers are finding it difficult to engage a mobile audience that is becoming larger and more influential by the day. Read Original Content

The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications. Download report here: http://starmobileinc.com/report-451research-starmobile-transforms-mobile-apps-into-enterprise-apps/

Commerce transactions in the U.S. completed on mobile phones and tablets are expected to total $114 billion in 2014, research firm Forrester is forecasting. Read Original Content

According to a recent report released by the People’s Bank of China, m-payments were responsible for approximately $623 billion during the first quarter of 2014. Read Original Content


MarketsandMarkets forecasts the m-commerce market to grow from $116.1 billion in 2014 to $467.3 billion in 2019. In terms of geographies, North America and Europe is expected to be the biggest market in terms of revenue contribution, while Asia-Pacific and MEA are expected to experience increased market traction, during the forecast period. Read Original Content

The Isis mobile wallet joint venture in the Unites States has now released a report that has indicated it is activating an average of 20,000 new users per day, and during the last month, it enjoyed an addition of 600,000 members over what it had previously registered. Read Original Content

A new report from Juniper Research indicates the number of consumers making contactless payments via their mobile handsets may very well reach 300 million globally by 2017. Read Original Content

Mobile search will generate 73 billion calls to businesses in 2018, up from 30 billion in 2013. That’s according to BIA/Kelsey’s latest mobile local media forecast. Read Original Content

Omnicom Group Inc.'s media services division has signed a deal worth $230 million with Twitter Inc. that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub. Read Original Content

Research and Markets forecast the Global Mobile Ad Spending market to grow at a CAGR of 44.67 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing number of smartphone users. Read Original Content

Marketer spend on mobile surged 109 percent year on year in the first quarter of 2014, while video ad spend rose 65 percent, according to Turn’s Advertising Intelligence Index. Read Original Content

According to Frost and Sullivan, Australia's mobile advertising industry is expected to reach $682 million by 2018. Read Original Content

A recent Juniper Research study indicates there could be as many as 300 million consumers worldwide who will make mobile contactless payments by the year 2017, which is a huge increase from the slightly more than 110 million that utilized this mobile payment service in 2013. Read Original Content

Square has discontinued its mobile wallet app after it failed to catch on with consumers who found little reason to abandon their credit cards. But a new app focused on order-ahead transactions called Square Order is taking its place. Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

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Kevin Benedict

Writer, Speaker, Editor

Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict,
Senior Analyst, Digital Transformation, Cognizant
Follow me on Twitter @krbenedict

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