The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week. I am specifically targeting market size and market trend information.
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Greetings Newsletter Readers,
It's me Kevin Benedict needing your feedback. I have been sharing my research with you in these weekly newsletters for the past four years, and I need to know if you find them useful and of value. Will you take a moment and send me feedback at kevin.benedict@cognizant.com? I don't want to fill your inbox if these are not valuable to you. I look forward to your feedback.
Forrester Research projects sales from consumers shopping on mobile phones will increase to $38 billion this year and sales from tablets will hit $76 billion, or about $114 billion in total. Read Original Content
Alibaba says it accounted for 76.2 percent of all mobile retail in China in the year 2013 to December 31, working out to $37 billion in mobile. Read Original Content
Etisalat Group, the leading telecoms operator in the Middle East, Asia and Africa, has announced the adoption of its Mobile Commerce service Flous by a United Nations organization to transfer salaries. Read Original Content
Ever wonder why your Citrix or VMware mobile applications are so hard to use? Recently, with the increased adoption of mobile devices by enterprises and enterprise workers, remote desktop computing protocol providers are enabling their customers to extend existing applications in an “as-is” format to mobile devices. While it is indeed attractive to consider the usage of remote desktop protocols and their variants as a solution for enterprise mobility, there remains a critical failure of these approaches that have severely handicap them from serious adoption. Join us as we debate and discuss the use of remote desktop protocols and their variants as a solution for enterprise mobility. Join StarMobile as we debate and discuss the use of remote desktop protocols and their variants as a solution for enterprise mobility. http://starmobileinc.com/webinar-virtualization-is-not-mobilization/
MarketsandMarkets forecasts the mobile commerce market to grow from $116.1 billion in 2014 to $467.3 billion in 2019. In terms of geographies, North America and Europe are expected to be the biggest markets in terms of revenue contribution. Read Original Content
With mobile commerce sales at $60 billion, according to the recent Millennial media travel report, airlines have been finding ways to capture more revenue via mobile means, in many ways better serving on-the-go travelers. Read Original Content
Lord & Taylor's parent company, Hudson's Bay Co., deployed a mobile app in January that allows customers to scan print pictures with their mobile phones and then buy the items immediately, without having to visit a Lord & Taylor website. Read Original Content
In 2018 mobile commerce sales on smartphones and tablets will account for 27 percent of total web sales in the U.S., according to research firm eMarketer Inc., and 47 percent of total web sales worldwide, according to investment bank The Goldman Sachs Group Inc. Read Original Content
OTP Bank has begun to roll out its new mobile payment service, called OTPay. The new service is being launched with the aid of Cellum and MasterCard. Read Original Content
Smartphone-generated retail revenue jumped 115.9 percent year-over-year in April, according to Branding Brand's Mobile Commerce Index. In addition, smartphone visits to and orders from mobile retail websites both jumped 83.8 and 96.4 percent year-over-year, respectively, in April. Read Original Content
A recently released report from the United Kingdom has revealed that as high speed 4G technology achieves greater adoption rates, mobile commerce has also been increasing in its appeal and popularity, as users with faster internet on their smartphones browse and shop more while they’re on the go. Read Original Content
Skava, a leading provider of digital commerce, digital marketing and in-store technologies, announced that according to the Internet Retailer's 2014 Top 500 Guide, Skava's clients received almost $25BB in combined online sales in 2013. Read Original Content
Yapital, a mobile commerce firm, has added a “one click” purchase feature to its mobile application. The application allows users to make purchases from the mobile devices at physical stores and online. Read Original Content
Sales from mobile devices increased 101 percent in the first quarter compared to the same quarter last year for more than 350 retailer clients of mobile commerce vendor Unbound Commerce. The number of transactions increased 82 percent and the average ticket grew 29 percent. Read Original Content
A year or so ago, Facebook introduced mobile app install ads with the intent of giving app marketers a more efficient means of targeting high-value users. After recently reporting an 82 percent year-on-year increase in mobile ad revenues, it’s safe to say it worked. Read Original Content
In line with that rise, more shoppers than in previous years are embracing being targeted with shopper marketing. Nearly two-thirds (64 percent) now say they like the idea of receiving targeted coupons on their mobile device, up from just 24 percent two years ago, according to Savvy Marketer. Read Original Content
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Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
Kevin Benedict,
Senior Analyst, Digital Transformation, Cognizant
Follow me on Twitter @krbenedict