The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week. I am specifically targeting market size and market trend information.
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The value of mobile commerce transactions conducted via mobile handsets and tablets will exceed $3.2 trillion by 2017, up from $1.5 trillion this year, according to a new report from Juniper Research. Read Original Content
Somaliland, a region in northwestern Somalia, has one of the world’s highest rates of digital transactions. Most transactions are on Zaad, a service of the biggest mobile phone company, Telesom. A survey last year found the average customer made 34 transactions per month – a higher rate than almost anywhere else in the world. Read Original Content
According to a study by ath Power Consulting, one in three consumers would be willing to pay something for mobile banking services, which is a 13 percent bump up from 2012's study results. Last year one in five consumers said they would pay for mobile services. Read Original Content
ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business. This newsletter is sponsored in part by ClickSoftware.
A recent study by Varolii Corporation found 44 percent of the people surveyed use a banking app, while 48 percent have never downloaded one. According to the study, 45 percent of respondents said their banking app gives them basic functions like transferring balances and checking balances; and 55 percent said their app gives them advanced banking functions. Read Original Content
According to an American Banker survey, 76 percent of the bankers polled said they offered mobile bill payment. Sixty-seven percent said they offered mobile check deposit. Read Original Content
Thirty-three percent of Texans say they use mobile banking applications on a smartphone or tablet, up from 20 percent who said they used such applications in 2011, according to a survey released by SWACHA. Read Original Content
The UK mobile advertising market is forecast to almost double in 2013 to £1 billion, as Google, Facebook and Twitter increasingly successfully mine the smartphone, tablet and app revolution. It is set to grow by 90 percent year on year, from £526 million in 2012, according to digital ad spend figures published by eMarketer. Read Original Content
According to eMarketer, Google Inc. will generate nearly $8.9 billion in mobile-ad revenue throughout the world this year, which is more than the rest of its rivals combined for the second straight year. Read Original Content
The global advertising market will grow by a solid 5.1 percent next year and by 5.8 percent in 2015, led by a surge in mobile advertising. That’s the forecast from ZenithOptimedia, which says in a new report that mobile spending will balloon to $29.4 billion 2015 when it will account for 5.3 percent of the overall $560.1 billion advertising spend. Read Original Content
With the growing mobility of Internet, Facebook CEO Mark Zuckerberg discussed potential partnership with Samsung president Shin Jong Kyun. According to a Bloomberg report, the partnership would focus on advancing mobile advertising sales. Read Original Content
With the help of the broader ad industry, Microsoft is rolling out a mobile ad format tailor-made for the Windows 8 operating system. Dubbed Ad Pano, the app-friendly ad format was developed in partnership with a crowd of brands and agencies, including BMB, Razorfish, Rooster Worldwide, UM, and VML, All Saints clothing, Mercedes-Benz USA, Vans Shoes, MasterCard and Dell. Read Original Content
According to Bangaldesh Bank, the number of mobile banking customers in Bangladesh has exceeded five million. Read Original Content
According to Market Intelligence Strategy Centre, mobile banking activity in Australia accounted for 40 percent of all digital banking log-ons, but just 9.6 percent of total digital transactions. Read Original Content
GeoPay, which provides cellphone-based banking services for people who might not otherwise have accounts at financial institutions, has turned to decades-old technology to create a mobile banking platform. “It’s essentially like text-messaging the transaction to a merchant or to a peer,” said Darren Feeley, founder and chief executive of GeoPay. Read Original Content
According to a study by Millward Brown, reward-based mobile advertising is “one answer to value exchange equation.” Rewarded audiences are over twice as likely to interact with brands. After seeing an in-app ad, 34 percent of rewarded users clicked or interacted with an ad, compared with only 15 percent of mobile users who had not participated in reward-based advertising. Read Original Content
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Whitepapers of Note
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Kevin Benedict,
Head Analyst for Social, Mobile, Analytics and Cloud (SMAC)
Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
Kevin Benedict, Mobility Analyst and Consultant
Follow me on Twitter @krbenedict