Nina Ricci’s Best Friends campaign
Fendi looks beyond generational stereotypes in millennial-centric microsite
Italian fashion label Fendi is courting a millennial audience through a dedicated digital platform that speaks to “freaks.”
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Gucci refreshes Bamboo fragrance via liberating campaign
Italy’s Gucci is evoking a softer side of its Bamboo fragrance through a revamped look and corresponding advertising update.
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Bergdorf Goodman style experts outfit Fifth Avenue windows for spring
For the first time, New York department store Bergdorf Goodman has let its sales associates decorate its famed window panes as a testament to their internationally recognized expertise.
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Tod’s checks into hotel to portray jet setter lifestyle
Italian apparel and accessories label Tod’s is telling a cosmopolitan story for its spring/summer 2017 campaign with New York as a backdrop.
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Nina Ricci celebrates best friends over boyfriends this Valentine’s Day
French fashion label Nina Ricci is catering its Valentine’s Day campaign to those who would rather celebrate with friends to build upon its Nina & Luna fragrance effort.
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Japan dominates as Asian travelers’ top spot of interest
Luxury hospitality brands are likely to expand further into Asian markets now that the region’s local consumer base has a stronger interest in Asia Pacific travel, according to Travelzoo.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Tiffany, Aston Martin, Tom Ford and Lalique – Live news
Luxury Daily’s live news from Feb. 6 – Tiffany sees executive shift amid trying financial times; Aston Martin taps Tom Brady for undisclosed partnership; Tom Ford continues category expansion with men’s underwear line; Lalique invites artist for retelling of founder’s Bacchantes vase.
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Walpole, Balenciaga, airport lounges and BMW – News briefs
Today in luxury marketing – Helen Brocklebank named CEO of Walpole; Bernie Sanders on being a Balenciaga muse; The airport lounge scene: What you get and how to get in; BMW shores up leadership as US sales sag.
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Spotlight Africa: In conversation with Zakary Chanou, founder of concierge service UUU
A dialogue with a Paris-based entrepreneur tapping the emerging wealth in Sub-Saharan Africa and other parts of the continent with the resulting desire from the ultra-affluent for the finer things of life.
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App marketers need to rethink their mobile ad strategy
Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.
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