Marc Jacobs’ presence at Grammys kicks off ambassador campaign
U.S. fashion label Marc Jacobs’ beauty division is teaming up with celebrity makeup artists for a new ambassador campaign that has already gotten a jumpstart by leveraging some of the biggest events of the year.
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Luxury Daily transitions Feb. 27 to paid-subscription model
As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.
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Miu Miu Women’s Tales conquer comedy and its art process
Prada’s Miu Miu is continuing its narrative in support of women’s issues, with the thirteenth installment of its Women’s Tales film series directed by Chloë Sevigny that focuses on comedy.
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Lalique courts basketball fans through experiential lounge
French lifestyle brand Lalique is teaming up with social commerce site Fancy for a pop-up during the National Basketball Association’s All-Star Weekend.
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Chloé locks in love notes to launch sensual scent
French fashion label Chloé is recreating a romantic Parisian tradition in a digital space, giving consumers a branded way to express their love.
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What Trump’s anti-net neutrality agenda means for marketers
Under a Trump administration, the new FCC head’s hostility towards net neutrality could be a blow to marketers, concentrating more power in the hands of ISPs and leading to an uneven digital playing field.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Prada, Neiman Marcus, Jaeger-LeCoultre and Hennessy – Live news
Luxury Daily’s live news from Feb. 13 – Prada revenues down 9pc in fiscal 2016; Neiman Marcus weaves technology into Fort Worth opening; Jaeger-LeCoultre builds on Oscar anticipation for Los Angeles film exhibit; Hennessy enlightens connoisseurs on cognac history with publishing debut.
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Dior, Karl Lagerfeld, Condé Nast and hotels – News briefs
Today in luxury marketing – Marking 70 years of Dior with a new strategic archive; Karl Lagerfeld is never satisfied; How Condé Nast learned to love tangling with Trump; Hoteliers comb the ranks of tech workers to gain an edge.
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Luxury retailers’ Q4 2016 Web performance analysis
While the desire to create a luxurious online experience is commendable, luxury retailers must be careful not to go overboard and always remember, especially in the mobile realm, that speed and convenience trump feature-richness.
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Rewarded video: Monetization beyond gaming apps
The vast majority of consumers who download an application are challenging to monetize.
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