My Seattle Sunset promotion
Bentley takes fight to Range Rover with $1B SUV investment
British automaker Bentley Motors is extending its product line by creating a new sport utility vehicle, a decision that was championed by its fans and customers.
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LVMH eyes affluent travelers with out-of-home airport advertising
LVMH Moët Hennessy Louis Vuitton is eyeing affluent travelers by placing brand advertisements on large digital screens at John F. Kennedy International Airport in New York.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Fendi to boost foot traffic in new Paris flagship by offering exclusive handbag
Italian fashion label Fendi is continuing promotions for its new flagship boutique in Paris with an exclusive handbag offering.
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Sears Marketplace provides easy ecommerce but lacks reputation as luxury retailer
Department store chain Sears is now selling luxury items through its online, third-party retail site Sears Marketplace that provides an easy shopping experience. However, it may not win over luxury shoppers with its mass-market reputation.
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Burberry, Harrods push products, brand awareness via royal baby-themed promotions
Burberry, Harrods, Thomas Pink and other luxury marketers are celebrating the birth of the Duke and Duchess of Cambridge’s son through social media promotions in order to stay connected to consumers.
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Lexus expands IS campaign via millennial-focused microsite, contest
Toyota Corp.’s Lexus is broadening its cross-media campaign for the 2014 Lexus IS with an interactive Web site that encourages fans to create an “Amazing Mix” for a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, overnight accommodations and $2,000.
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Four Seasons boosts charity with city-inspired Instagram campaign
Four Seasons Hotel Seattle is inviting citizens and tourists of the city to marvel at the city’s sunset during an Instagram competition beginning Aug. 1 for a chance to win prizes and raise awareness for the Pediatric Brain Tumor Research Fund.
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Fairmont Mayakoba targets families with game room for teens
Fairmont Mayakoba, Riviera Maya, Mexico, is courting families with a new Teens Room by Playstation that aims to give teens a fun escape and parents a little freedom.
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Ralph Lauren, Dolce & Gabbana, Swatch Group and Dorchester Collection – News briefs
Today in luxury marketing – Ralph Lauren to restore École des Beaux-Arts, stage show in Paris; Peter Fonda sues Dolce & Gabbana and Nordstrom for $3M over Easy Rider t-shirt; Swatch expects Chinese to buy more Omega watches; Dorchester Collection announces 2013 Fashion Prize shortlist.
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When is an ad not an ad?
This is not cryptic adland talk but rather a question to provoke your thoughts on what you like and hate about advertising and, especially, about mobile ads.
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