Here's a press release explaining the new parntership: 
London, United Kingdom (4th November, 2014) — Following an online launch on 1st September,
the ZenFone range has seen huge demand and sales growth rate of 414% over the first 7 weeks of
online sales. This success has now resulted in a UK store rollout in partnership with Currys PC
World. The first stores go live this week, and further stores will be rolled out during November to meet
the anticipated increased demand during the Christmas period. ASUS will also be providing training
and demonstration staff in-store to help show off the ZenFone’s incredible features. The ZenFone
has already won numerous awards from the UK’s leading technology media.
ASUS account director, Anand Unadkat, comments “We are firmly committed to building on the recent
successful launch of the ZenFone in the UK and making a genuine assault on the UK smartphone
market. We are already partnering with some of the UK’s biggest retailers, and are extremely excited
to be launching in-store with Currys PC World. We firmly believe that our focus on innovation, design,
quality and user experience will help to enable us to take a significant share from our competitors in
the UK within the next 12 months and challenge the established brands.”
Will Coates, Buyer for Mobile Phones at Dixons Retail said, “We have seen massive interest in
ZenFone since it’s UK Launch, and we are excited that ASUS ZenFone 5 and 6 will now be available
for customers in our Currys PC World retail stores. We value the commitment of ASUS in delivering
innovative, high-quality products and we look forward to building a great relationship.”
The ZenFone is a high-value smartphone series that offers a choice of screen size, either 5 or 6
inches and is available in an array of striking colors — meaning there’s a ZenFone for everyone.
ZenFone also introduces ZenUI, a sublime new user interface that’s exclusive to ASUS smart
devices. With simplified icons and menus, a selection of themes beautifully designed to match the
device colors and a clever What’s Next feature that helps users keep track of their lives, ZenUI is the
irresistible front end of these irresistible new devices — and proof that fantastic functionality can have
a friendly face.
ZenFone 5 — combines a spacious HD display with a highly portable design
ZenFone 5 has a spacious 5-inch IPS panel that delivers superb high-definition (HD) 1280 x 720-pixel
resolution — and in a stunning design that tapers to just 5.5mm at its thinnest edge.
Exclusive ASUS PenTouch and GloveTouch technologies increase ZenFone 5’s display sensitivity,
making it possible to use the device with any stylus or even a gloved hand — so frustrations about
how and when users can interact become a thing of the past.
ZenFone 5 has a fast, energy-efficient Intel Atom Z2580 processor running at 2GHz and also benefits
from a brilliant 8-megapixel PixelMaster main camera with image stabilization. This couples a
backside-illumination (BSI) sensor and wide-aperture f/2.0 lens with exclusive ASUS PixelMaster
technology to capture digital photographs that more than match those snapped by many dedicated
digital cameras. Its 2-megapixel front camera takes sharp selfies.
PixelMaster’s Low-Light Mode measures the available light and intelligently adjusts the pixel size to
increase light sensitivity by up to 400% — meaning ZenFone 5 snaps great low-lights shots and
videos even without the built-in flash.
ZenFone 5 is available in four statement colors — Charcoal Black, Pearl White, Cherry Red, and
Champagne Gold.
ZenFone 6 — perfectly blends productivity and entertainment on a beautiful 6-inch HD screen
ZenFone 6 also offers an HD display that measures a fantastic six inches across the diagonal —
allowing users to see much more of what they want. Like ZenFone 5, the brilliant ZenFone 6 display
features GloveTouch and PenTouch technologies — so users can operate the device with gloved
hands or any stylus. It also has a powerful Intel Atom Z2580 processor running at 2GHz.
ZenFone 6’s large screen is complemented by ASUS SonicMaster audio technology with virtual
surround sound via headphones for a truly immersive entertainment experience when watching
movies or playing games.
ZenFone 6 also includes a 13-megapixel main camera that similarly benefits from exclusive ASUS
PixelMaster technology, and a 2-megapixel front camera for selfies and high-resolution video calls
that look just great.
ZenFone 6 is available in the same four statement colors — Charcoal Black, Pearl White, Cherry Red,
and Champagne Gold.
ZenUI, open messaging and enhanced ASUS apps for Android
ZenFone 5 and 6 all feature the magnificent new user interface from ASUS — ZenUI. Exclusive to
ASUS smart devices, ZenUI has been meticulously designed to help users make the most of the
fantastic functionality that’s packed in to every ZenFone. ZenUI delivers a holistic user experience
with better functionality and great simplicity — meaning ZenFone knows what users need, helps to
express their thoughts and feelings and keeps them connected wherever they go.
ZenUI even includes free open messaging, powered by Omlet Chat on the Omlet Open Messaging
Platform. This brilliant messaging tool lets users share almost any kind of content easily with anyone,
on any phone — and all without racking up charges associated with sending traditional text (SMS)
and picture (MMS) messages.
ASUS has also added enhanced Android apps to every ZenFone devices, making life even simpler
for users. The ASUS-enhanced email app, for example, allows messages to be read by thread —
making it much easier to keep track of conversations. In the web browser, Smart Reader Mode
automatically adjusts the background tone to reduce eye-strain, while the Gallery app has an
enhanced online synchronization.
AVAILABILITY & PRICING
The ZenFone 5 is available in-store and online at Currys PC World from £149.99.
The ZenFone 6 is available in-store and online at Currys PC World from £249.99.
SPECIFICATIONS
ZenFone 5 ZenFone 6
5inh HD 1280 x 720-pixel IPS display
2GHz Intel Atom Z2580 CPU with Quad-
Thread Hyper-Threading Technology
Android 4.4 KitKat
GSM/GPRS/EDGE; WCDMA/HSPA+
DC-HSPA+ (DL/UL): 42/5.76 Mbps
Integrated 802.11b/g/n; Wi-Fi Direct
8-megapixel rear camera
2-megapixel front camera
1GB RAM
2050mAh battery
Up to 64GB micro SD card
148.2 x 72.8 x 10.3-5.5mm
140g
1 Specifications and product availability are all subject to change without notice and may differ from country to
country. Actual performance may vary depending on applications, usage, environment and other factors.
Full specifications are available at www.asus.com
6inh HD 1280 x 720-pixel IPS display
2GHz Intel Atom Z2580 CPU with Quad-
Thread Hyper-Threading Technology
Android 4.4 KitKat
GSM/GPRS/EDGE; WCDMA/HSPA+
DC-HSPA+ (DL/UL): 42/5.76 Mbps
Integrated 802.11b/g/n; Wi-Fi Direct
13-megapixel rear camera
2-megapixel front camera
1GB RAM
3230mAh battery
Up to 64GB micro SD card
166.9 x 84.3 x 9.9-5.5mm
200g