App review websites are essential for your marketing, and if you manage to agree on your app being published on a tech blog or a review website, it will be thoroughly reviewed, and all of its strengths and downsides will be reflected there. Some sources are free and open to submissions, some are hard targets, such as the most popular tech blogs. These websites are perfect places to highlight your app's killer features. Here are websites that have balanced popularity and accessibility:
iOS:
148Apps specializes in iOS app reviews, including such categories as free apps, price drops, favorites, how-tos, and much more.
AppAdvice: another convenient database of iOS applications, divided into app categories; reviews and ratings included.
AppCraver: a source of iPhone and iPad app reviews. News, best-ofs, best free apps, app guides, and a special section for new apps.
iOSnoops is a very useful website concerning daily iOS apps, deals, discounts, apps gone free - and features new apps.
TheiPhoneAppReview is just what its title suggests. Apart from that, there is a section specifically for iPad applications.
TUAW (The Unofficial Apple Weblog) writes about everything concerning Apple ecosystem: news stories, credible rumors, how-to's covering a variety of topics, and opinion/analysis on the news.
Android:
Androidandme: a popular tech blog about the Android ecosystem, frequently providing lists of 'Top Apps' and 'New Apps Worth Checking Out'.
AndroidGuys: a clean blog with tech reviews and previews, dedicated Android news, and much more.
Android Headlines: Android news coverage and in-depth reporting of the Android platform, phones, tablets, apps, reviews (including demo videos) and mobile-focused technology information.
Android Police: a resource 'looking after all things Android'. The latest Android news, sharing tips, tricks, tutorials, videos, and podcasts, reviewing devices, apps and games, and custom ROMs and hacks.
AndroidTapp: a great and clean-looking review website for Android apps. A must-have, with 'best-of-best', editor's choice, and an opportunity of Android app advertising included.
DroidLife: more about Android: general news, app & gadget reviews, accessories, videos, polls, and all things tech.
Two or more platforms:
Android Central, along with CrackBerry, iMore, and WPCentral, are a network of blogs dedicated to four major mobile platforms. You can actually switch between them onsite.
Apps400: a directory for Web, iOS, Android, and Facebook apps, open to submissions.
Appmodo: a game review and mobile applications blog covering applications, games, utilities, hardware, accessories, news, and more for iPhone, iPod Touch, iPad, Android, Windows Phone, and BlackBerry.
AppScout: stalking the killer app, as the headline says. The number of platform categories is rather impressive: Android, iOS, BlackBerry, Symbian, WebOS, Windows Mobile, and Windows Phone.
Appstorm: more apps for Android, Mac, Web, iOS, and Windows. Reviewers round apps up into categorized lists, and give how-to tips and tricks to get more out of them, combining all this with related news.
AppVee: app review website for iOS and Android, distinguished by video reviews.
CrazyMikesapps: iOS, Android, Kindle Fire - in-depth reviews, high-quality demo videos, and the latest app news.
DailyAppShow: a video review website open to app submissions: iPhone, iPad, Android, Mac, Kindle Fire.
IUseThisApp: the usual mix of iOS and Android app reviews, spiced up with tips & tricks, and top charts.
T3 App Chart: on this huge app & gadget review website visitors will find reviews of categorized apps for iOS, Android, and BlackBerry.
Tapscape: one of the leading sources for comprehensive app reviews. Android and iOS. There is also a premium video app review service.
Top-level blogs, which are quite hard to get your app featured on. Nevertheless let's name several ones:
Ars Technica: a tech news and information blog with a wide variety of covered topics, which is often characterizes through long, in-depth analysis in articles.
Business Insider: this renowned and awarded financial blog has its share of mobile news and 'Apps Of The Week'.
Lifehacker, apart from countless useful tips, tricks, and downloads for getting things done, has a nice directory dedicated to Android apps.
Mashable: a well-known tech blog that focuses on social media, news, business, and technology - mobile software included. It has a huge audience and often pushes reviews either dedicated to one peculiar application, or collections like 'Apps You Shouldn't Miss'.
Macworld: a popular website with news, reviews, everything about Apple, business, Mac and iOS. The owner, Mac Publishing, also issues a computer magazine with the same name.
PC Mag's website has a section dedicated to app reviews, long lists of must-have apps and games for almost every mobile platform.
ReadWriteWeb: an irreplaceable source of IT news and reviews for tech lovers and business people. App reviews are not the specialization, but they occasionally happen, and they are always worth reading.
TechCrunch: a tech- and business-oriented blog, and a major one at that. Probably it doesn't need much introduction.
TechHive: yet another tech blog worth checking, with clean interface and countless categories.
You'll have to use every opportunity and every available website to have your new app published, and a truly comprehensive list of these resources would have at least about 100-150 entries. But the ones we listed here would be a very good beginning. We believe that any outstanding app has chances to make its way to new users through these technology resources.