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Posted by Everett If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a...

Author Shashank Nigam talks with aviation professionals Lillian Tamm, Joni Lampert Schultz, Shane Ballman, and Paula and John Williams about some of the topics covered in his airline marketing book SOAR. Transcript –  Book Club Discussion – SOAR with...

Tribes of the Lower Omo Valley - Arba Minch, Ethiopia Arba Minch, Ethiopia If you could picture what traditional tribal villages and villagers were like in Africa, you would probably be picturing the tribes of the Lower Omo Valley. This is the stuff...

Remarketing is a common and useful marketing technique for marketers to target customers who have left without making a purchase, including those who abandon their carts. Remarketing can be very effective, but only if you do it right. If you do it wrong...

As marketers, we’re all trying to improve the customer experience and increase conversions. We have these things in common. However, some marketers are much better at doing so than others. What is comes down to is that delivering a single message to...