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I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing. Webinar Alert On Thursday I’ll present a webinar on communication to employees about the political...

Do you want to grow your business with social media? You need to become good at managing your accounts. But it’s easier said than done. Yes, managing social media accounts on different social networking sites can be overwhelming especially if you are...

The below posting is a cross-post of my recent article on Acquisition Engine (with just a few changes). You can check out the original version: Newsjacking: Real-Time Content Marketing Tactics For Your Blog and Social Media Campaigns. As a content...

Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

QR codes are a well known technology that is used worldwide to connect the physical world to the digital one. You probably know this already. But if you are hoping to find out more about QR codes, or are new to them altogether, we’ve got you covered...