A couple of years ago...wayyyy back when, NYX Cosmetics was pretty hard to find. I remember trying to track down their Jumbo Pencil in Milk because every single YouTuber raved about it and used it as a base for intense eye makeup looks. I would scour the internet and random beauty supply stores that carried pro products and hoard the jumbo pencils and blushes. The colors! The pigments! The price! It was all so good I spent days trying to track down some product.
My how things have changed! Just last month, I had the chance to attend the opening of the new NYX Willowbrook store location—their first East Coast location and fifth opening in the US (they have four store locations in California). Globally, NYX has opened stores in Canada, France, Italy and Spain.
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(Photo by Dave Kotinsky/Getty Images for NYX Cosmetics)[/caption]
NYX Willowbrook is not only a beauty girl's dream come true but it's for the beauty girl who lives on Instagram, stalks YouTube, and loves a good haul (without breaking the bank). Everywhere you look in the store you can touch and play. Interactive screens show you tutorials from some of your favorite beauty gurus (heyy Sonjdradeluxe!)
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(Photo by Dave Kotinsky/Getty Images for NYX Cosmetics)[/caption]
At the NYX Beauty Bar you can choose from a number of different on trend tutorials (think: strobing) and then re-create those looks using the iPads in front of you. At the NYX Shadow Bar you have the option to create your own custom palettes in store; meanwhile the NYX Lip Bar lets you pick from among NYX’s most beloved lip colors in a variety of formula options. It's a beauty lovers playground!
If you're nearby I highly recommend checking out the NYX Willowbrook location (or any of their West Coast stores!). Just make sure you don't have any plans after since I guarantee you'll spend some time mixing, matching, swatching, oohhing and aahing. Additional openings are planned throughout 2016, with stores in the Southeast and Midwest scheduled in the next few months (here's looking at you Tyson’s Corner and Mall of America).
Need some inspiration? Here are a few items on my wishlist:
NYX Willowbrook is located inside of Willowbrook Mall, 1400 Willowbrook Mall, Wayne, New Jersey 07470.
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