Internet marketing is huge and it’s getting bigger. If you’re looking for internet marketing resources then you may be confused about where to start since you’ll come across a lot of jargons and terms. So here are over 101 resources that you will ever need as an internet marketer. It’s your starting point so I’m sure that you can take it forward from here.
101+ Internet Marketing Resources, Tips, Guides & Tools
I’ve organized the resources into the following categories: Content Marketing, Search Engine Marketing, Social Media Marketing, Email Marketing, Web Analytics, Landing Pages, Conversion Optimization, Internet Marketing Blogs & Forums, and Internet Marketing Tools.
Internet Marketing Guides
If you’re new to internet marketing and are looking for a complete guide then the following resources will help you. They cover almost all aspects of internet marketing in a systematic and easy to consume way.
The Beginners Guide To Online Marketing | Quick Sprout
The Noob Guide To Online Marketing [Infographic]| Unbounce
Double Your Traffic In 30 Days| Quick Sprout
Online Marketing Guides | KISSmetrics
The Small Business Online Marketing Guide [PDF] | Google
Read: The Blogger’s Handbook | Minterest
Content marketing is all about creating high quality content to naturally attract targeted traffic to your website. If you need more clarity then I think Copyblogger has got a perfect definition:
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Today, content marketing is one of the primary marketing strategies of startup companies to attract targeted audience. The best example is, Buffer Blog. And here’s a sample blog post 30 Things You Buy That Are More Expensive Than Todoist Premium by Todoist Blog that instantly convinced me to buy their premium plan. Yes, Todoist is my favorite task manager app.
The Advanced Guide To Content Marketing | Quick Sprout
Your Content Marketing Will Fail Without These 10 Features | Quick Sprout
11 Content Marketing Lessons Learned From The Top 100 Blogs | Quick Sprout
Storytelling: How We Got 300% More People To Read Our Content | Buffer
12 Ways To Extend The Life Of Every Article You Write | Buffer
How We Research: A Look Inside The Buffer Blog Process | Buffer
40+ Tools & Tips To Execute A Winning Content Strategy | Search Engine Watch
25 Content Discovery Tools To Find Great Social Media Content | Minterest
Read: The Freelance Writer’s Handbook | Minterest
Search Marketing is the process of improving the visibility of your website in search engines. It includes: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search Engine Optimization is the process of optimizing the website in order to get more organic traffic from search engines. While Search Engine Marketing is all about buying targeted traffic via pay-per-click search ads.
Here I’ll be featuring only search engine marketing resources but you can check out the Search Engine Optimization (SEO) Handbook and Link Building Handbook for all things SEO.
What Is Pay Per Click Advertising? | Portent
The PPC Guide For Beginners | WordStream
Local Search Marketing Guide | Moz
How To Boost Your AdWords Click-Through Rate By A/B Testing | Unbounce
7 Quick and Dirty Ways To Supercharge Your PPC Landing Pages | Unbounce
50 Strategies To Increase The Click Through Rate Of PPC Ads | SEJ
20 Ways To Increase Conversion Rates For PPC Advertising | SEJ
18 Must-Have Paid Tools For PPC Success | Search Engine Watch
Read: Search Marketing Resources | Search Engine Land
Social Media Marketing
Image Credit: Flickr
Social media is more important than ever. If your brand is not on social media then it’s like you don’t exist. Hence it’s very important to have a social media marketing strategy. Here I’ve featured some in-depth guides to social media marketing and some of the best social media tools to manage your social presence.
The Beginner’s Guide To Social Media | Moz
22 Social Media Facts & Statistics You Should Know | Jeff Bullas
When To Post On Social Media [Infographic] | Social Media Today
52 Unique Ways To Create Social Media Magic | Rebekah Radice
The Ideal Length Of Everything Online, Backed By Research | Buffer
The Complete Guide To Social Media Formatting | Buffer
How Often To Post to Facebook, Twitter, LinkedIn And More | Buffer
The 7-Day Plan For Improving Your Marketing Metrics Week Over Week | Buffer
How To Easily Double Your Traffic from Social Media | KISSmetrics
51 Irresistible Social Media Tools & Tips | RazorSocial
If you’re a social media fanatic then you already know that Twitter, Facebook, Google+, Pinterest, and LinkedIn are the top 5 social networks out there for marketers. So here you’ll find everything you need to know about: Twitter, Facebook, Google+, Pinterest, and LinkedIn marketing.
14 Twitter Tips To Take Your Tweeting To The Next Level | Buffer
15 Twitter Facts & Figures You Need To Know [Infographic] | Jeff Bullas
4 Accurate Ways To Find Your Best Time To Tweet | Search Engine Journal
How To Increase Your Twitter Engagement [Infographic]| Quick Sprout
The Complete Guide To Getting Started With Facebook Ads | Buffer
10 Facebook Facts & Figures You Need To Know [Infographic] | Jeff Bullas
How to Increase Your Facebook Engagement [Infographic]| Quick Sprout
How To Spend Your First $100 In Facebook Ads | OkDork
Why Every Business Should Spend At Least $1 Per Day On Facebook Ads | Moz
105 Facebook Advertising Case Studies | Social Fresh
13 Ways To Gain Engagement, Optimize Posts & Create Community | Buffer
How to Increase Your Google+ Engagement [Infographic]| Quick Sprout
The Scientific Guide To Pinterest Marketing | Buffer
16 Tips, Tools & Tricks To Improve Your Pinterest Marketing Strategy | Buffer
How To Increase Your Pinterest Engagement [Infographic] | Quick Sprout
10 LinkedIn Facts & Figures You Need To Know [Infographic] | Jeff Bullas
How To Increase Your LinkedIn Engagement [Infographic]| Quick Sprout
Read: Getting Started With Social Media [Resources] | Social Media Examiner
Email marketing is not dead! It may not be as effective as search marketing in the short term but it’s more powerful than social media or any other online marketing channel in the long term.
Email Marketing Guide | MailChimp
Email 101: Opens, Clicks, Conversions | Inside Intercom
How To Target Your Email Subscribers With Facebook Ads | SocialMouths
67 Tools That Will Help You Grow Your Email List | KISSmetrics
55 Email Marketing Tools For Small Businesses | Small Business Trends
Read: Why You Should Consider Email Marketing Before Any Other | LinkedIn
Web Analytics is the process of analyzing the visitors to a website. If you’re a marketer then your web analytics will answer questions like: where your visitors are coming from, what they’re doing on your website, why are they leaving your website, are they coming back to your website, and many more. Here you’ll find some of the best web analytics resources.
Beginner’s Analytics Guide: 10 Steps To Love & Success | Avinash Kaushik
The Complete Beginner’s Guide To Web Analytics | Simply Zesty
The Complete Guide To Setting Up Google Analytics | Gleam
Beginner’s Guide To Google Analytics | SteamFeed
A Guide To Getting Started With Analytics | Search Engine Watch
Building Your Marketing Funnel With Google Analytics | Moz
Find Which Social Media Links Perform Best In Google Analytics | KISSmetrics
50+ Google Analytics Resources | KISSmetrics
Read: 13 Google Analytics Alternatives You Probably Don’t Know | Minterest
A Landing Page is a web page, specifically designed for just one purpose at a time. It can be used for lead generation, could be a simple Call To Action that instructs the user to subscribe to a newsletter or to download an ebook, or to do something similar. It can involve images, videos, audio or just a few paragraphs.
Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
I’m featuring here some of the best landing page resources that I’ve collected over the past few months.
What Is A Landing Page? | Unbounce
The Anatomy Of A High Converting Landing Page [Infographic] | Quick Sprout
The Definitive Guide To Landing Page Optimization| Quick Sprout
More Landing Page Tips, Examples And Resources | Search Engine Journal
The Most Entertaining Guide To Landing Page Optimization | Moz
How To Create A Page That Converts At 21.7% [Case Study] | Backlinko
22 Brutally Honest Landing Page Critiques | Unbounce
7 Ways We Increased Our Blog’s Conversion Rate By 260% [Tips] | Startup Moon
Read: Landing Pages Turn Traffic Into Money | Copyblogger
Conversion Optimization is the process of optimizing the landing pages or the whole website itself so as to increase the conversion rate (or sales).
Conversion optimization is part art (listening to your gut) and part science (listening to the numbers) – it’s about making informed decisions and scientifically A/B testing your hypothesis to make your landing pages perform better.
It’s very important because when we make changes to a design we’ve to make sure that it doesn’t impact the sales or user experience in a negative way.
The Definitive Guide To Conversion Optimization| Quick Sprout
21 Conversion Optimization Practices For Beginners | Visual Website Optimizer
Double Your Conversions In 30 Days | Quick Sprout
Statistical Significance For CRO: 6 Things You Need to Know | Distilled
6 Ways To Boost The Conversion Rates Of Your Call-to-Action | Copyblogger
18 Conversion Optimization Tools To Gain More Clients | WooRank
100 Conversion Optimization Case Studies | KISSmetrics
Read: 17 Of The Best Conversion Optimization Blogs On The Internet | Crazy Egg
Random Internet Marketing Articles
Here I’m featuring some random internet marketing content that I find very interesting. I focused on topics related to – Remarketing, Growth Hacking, Branding, and Small Business.
Remarketing 101: A Beginner’s Guide | Search Engine Journal
An In-Depth Comparison Of Remarketing & Retargeting Services | KISSmetrics
The Definitive Guide To Growth Hacking | Quick Sprout
How To Steal Your Competitors Customers | Matthew Woodward
How To Build A Local Brand Through Online Marketing | Search Engine Land
How We Grew To 100,000 Users With A $10,000 Marketing Budget | Quick Sprout
10 Marketing Tactics To Get 41,000 Downloads On Amazon | OkDork
Read: The Definitive Guide To Writing A Perfectly Optimized Blog Post | Minterest
Internet Marketing Blogs
Internet Marketing is growing rapidly and if you’re an internet marketer then it’s very important to stay up-to-date with the marketing industry. The following internet marketing blogs will help you to keep yourself informed about the internet marketing news and strategies. Learn from the experts!
Copyblogger – for copywriting tips and advices.
Avinash Kaushik – a digital marketing and analytics blog.
Seth Godin – a marketing journal by the author of fifteen bestsellers.
Quick Sprout – for awesome online marketing content.
KISSmetrics – for analytics, marketing, and testing.
Buffer – for all things social media.
Jim’s Marketing Blog – for marketing ideas to help you grow your business.
Unbounce – for landing page and conversion optimization.
AWeber – for email marketing tips and strategies.
Moz – for the awesomest search marketing content.
Search Engine Journal – for search marketing news.
Econsultancy – for digital marketing insights and analysis.
Groove – a journey to $100,000/month.
Search Engine Watch – for search marketing news, tips, and strategies.
Sprout Social – for social media news, tips, and analysis.
Business 2 Community – for small business news, trends, and analysis.
Read: My Favorite Tech & Marketing Blogs | Minterest
Internet Marketing Forums
If you’ve any marketing questions or would like to find like-minded people on the internet then an online forum is a good place to start. You can join any of these internet marketing forums – to discuss all things marketing.
Tools For Internet Marketers
We all need tools to get things done, right? So here’s a mashup of some of the best tools available for internet marketers (most of them are free!). They will assist you in your marketing efforts and help you to manage your marketing campaigns more effectively.
26 Free Online Collaborative Tools For Marketers | Search Engine Watch
29 Free Internet Tools To Improve Your Marketing Starting Today | Buffer
10 Essential Tools That Help Marketers Focus On Marketing | Unbounce
8 UX Tools Every Digital Marketer Needs In Their Toolkit | Search Engine Watch
Top 25 Google Chrome Extensions For Marketers | Minterest
Top 30 Search Engine Optimization (SEO) Tools | Minterest
Top 25 SEO Tools For On-Page & Off-Page SEO Analysis | Minterest
Top 10 SEO Tools For Competitive Analysis | Minterest
Read: Web Directory For Bloggers, Marketers & Webmasters | Minterest
Apart from the above categories there are a dozen of other internet marketing concepts like: affiliate marketing, display advertising, referral marketing, etc. but I haven’t included them as going forward you’ll come across those concepts naturally.
Have I missed your favorite internet marketing resource? If so, let me know as a comment below and I’ll be glad to list here.
First Published: May 2014; Last Updated: Thursday, July 24, 2014
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