2013-05-22

Coast West Music Festival organizers are giving away six-day passes, official festival merchandise and other perks through a photo sweepstakes that starts Thursday, May 23, and ends Saturday, June 15.

MUSKEGON COUNTY, MI – Coast West Music Festival organizers
are giving away six-day passes, official festival merchandise and other perks
through a photo sweepstakes that starts Thursday, May 23, and ends Saturday, June 15.

The Coast West "Pose for Passes" sweepstakes will give participants a chance to check out the new festival, which will take place July 1-6 at Heritage Landing in downtown Muskegon.

Headlining Coast West Fest are Josh Turner, O.A.R., Buddy
Guy, Cheap Trick, Three Days Grace and Chicago.

To enter the sweepstakes, all participants have to do is submit a photo of themselves with a Coast West Music Fest logo. Those who decide to enter will get the chance to win one
of three prize packages, including tickets to the inaugural six-day festival.

The prizes are:

The Grand Prize

Two six-day VIP ticket packages: The winner will receive
two VIP passes that include seating in a special private section near the main
stage.

VIP seating includes restrooms, as well as entrance
through a "Premier Gate" at Seventh Street and Lakeshore Drive. The winner will
also receive a nightly VIP meal for two.

Two official Coast West hoodies, courtesy of AdMark.

One "all-access" night tour. The winner will get to see how
the concert is assembled and receive a backstage tour.

First Place

Two six-day passes.

Two official Coast West T-shirts, courtesy of AdMark.

Two official Coast West mugs.

Second Place

Two tickets to three different concerts of the winner's
choice.

To enter, participants must take a photo of themselves with the Coast West logo
and email it to muphoto@mlive.com. Be sure to include your name, address and a daytime phone number. Tell us where you took the photo, too.

Nick Bessinger, the
executive director of the Muskegon Festival Group, which is organizing the Coast West Music Fest, said organizers were excited about the sweepstakes.

"This sweepstakes will help build excitement throughout our community and hope to get some great shots of patrons supporting the festival," he said.

Coast West Music Fest banners will be set up at various locations in Muskegon
County starting with Ladd's and Co., 4230 Henry St.

New locations
will be announced each week on MLive,com/muskegon until June 15, when the contest ends. You can take your photo at the announced locations.

Those who wish to enter can also get a copy of the logo, which is being distributed on cards to businesses throughout West Michigan, and shoot a photo at your favorite beach or other West Michigan location.

Coast West logo cards are currently available at Ladd's, the Frauenthal Center for the Performing Arts, the Muskegon Lakeshore Chamber of Commerce, Tootsie's Diner and the MLive and Muskegon Chronicle offices.

More businesses will be announced in the coming weeks.

Those who submit a photo will be entered into a random drawing for
the prizes and will also be featured in a special photo gallery on MLive and
the Muskegon Chronicle. The last day to submit photos is June 15.

The winners will be announced the week of June 16.

NO PURCHASE NECESSARY. Sweepstakes begins 8:00 AM ET May 23,
2013 and ends 11:59 PM ET June 15, 2013, when all entries must be received.
Open only to legal residents of Michigan who are at least 18 years of age as of
the date of entry, except employees of Sponsors, their immediate family and
those persons residing in the same household. Void outside of Michigan and
where prohibited. For full rules, click here. For our privacy policy click
here.
Approximate ARV of prizes are; Grand Prize $500, First Place $250, and Second
Place $150. Odds of winning are dependent on number of entries received.
Sponsored by MLive Media Group and Muskegon Festival Group.

-- Email Lisha Arino
at larino@mlive.com, and follow her on Facebook, Twitter or Google+.

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