2014-01-16



Alexander Rauser, CEO, Prototype Interactive

DUBAI: Prototype Interactive is excited to announce their new partnership with Telerik Sitefinity, a web content management platform. This partnership will benefit Prototype’s clients immensely, giving them more bespoke and personal solutions.

Prototype Interactive has made Sitefinity their primary enterprise Content Management System (CMS) solution. The partnership will create a stronger connection between the Prototype Interactive team and the Telerik Sitefinity team enabling a better service to Prototype’s clients. Prototype will be able to offer high-end content management and customisable solutions including support for mobile applications. Prototype will also be able to offer more bespoke CMS solutions for clients. CEO of Prototype Interactive, Alexander Rauser, is delighted about the union and believes that Sitefinity will be ideal for Prototype’s clients.

“This is one of the few Content Management Systems out there that actually doesn’t need a manual for users,” Rauser said. “It enables us to create and deploy scalable and enterprise level web applications with great mobile extensibility and is a great benefit for our clients in terms of customization capabilities and ROI through Sitefinity’s digital marketing capabilities”

Prototype’s team is brimming with diversity with employees from all over the world, able to speak fluently in several languages from English and Arabic to German and Spanish. Combining this cultural expertise with professional tools puts Prototype in a strong position as a local and international agency.

“With Sitefinity as a primary tool of choice and the unique insights Prototype’s able to offer, we can serve our customers with a reliable, secure and cross device communication tool that can also directly plug into any line of business thanks to the use of the latest Microsoft .NET technologies,” Rauser said.

Telerik Sitefinity is also excited to partner with Prototype Interactive and Oggy Shopov, Sitefinity Partner Program Director, spoke of a lasting partnership.

“We are very happy to welcome our new Sitefinity partner from the UAE – Prototype Interactive,” Shopov said. “By expanding our partner network in the UAE, we hope to raise brand awareness and increase our market share in the region, which we do see a great potential in. We value Prototype’s expertise and commitment to Sitefinity and we look forward to a strong and fruitful partnership with Prototype Interactive.”

For more information on the Sitefinity product watch this video.

About Prototype Interactive:

Prototype is an Interactive Agency based in Dubai Media City specializing in designing and developing digital solutions for leading regional and international brands.

Prototype was founded in 2010 and was set to create a space for young digital creative talent to work on latest technologies across mobile, web and social. The company since then grew to 20 members of staff, worked with some of the biggest brands and was invited by companies such as Microsoft and Nokia to participate in early adaptation programs to create cutting edge digital solutions.

Prototype’s retained clients include Microsoft, Dubai International Film Festival, The Entertainer, Nokia, Aramex, Dubai Media Inc., MBC, Dubai Financial Market and Abu Dhabi Systems and Information Technology Center and many others.

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